Manager, Marketing Operations (Customer Marketing Campaigns)
2024-10-25
USA
Toast
We are a rapidly growing company that’s revolutionizing the way the restaurant industry does business by pairing technology with an extraordinary commitment to customer success. We help restaurants streamline operations, increase revenue, and deliver amazing guest experiences through our platform that combines restaurant point of sale, guest-facing technology, and award-winning customer support. Join us as we empower the restaurant community to delight guests, do what they love, and thrive.
The Marketing Operations team plays a key role in Toast’s Go-to-Market Strategy. By conceptualizing and executing operational strategies and plays, the team supports the full range of Marketing functions. The team is a resource to team members and thought partners in developing strategy and technology investments.
The Manager, Marketing Operations will partner with the Customer Marketing team to deliver programs that enhance the customer experience after a customer purchases Toast. They will work cross-functionally with other teams (Customer Marketing, Customer Success and Experience, Product Marketing and Data Infrastructure) to scope, consult and deliver on product activation, adoption and growth campaigns using our marketing technology stack. This position will report to the Manager, Marketing Operations and work internally with the MOPs team pillars (Platform Operations, Planning, Optimization) to align, plan, optimize and scale campaign operations for stakeholders.
About this roll* (Responsibilities)
Own campaign execution across email, in-app messaging, sms and digital assets for customer lifecycle and customer growth initiatives.
Identify and solution for campaign optimization opportunities to help drive system and program efficiencies.
Troubleshoot and QA campaigns for data issues, segmentation, deliverability, workflows and other marketing operations functions.
Drive and collaborate on project planning, scoping, prioritization, progress updates; this person really shines as a cross-functional connection point; bringing teams together and improving alignment across initiatives.
Create and maintain technical documentation and training to increase technology adoption, software acumen and adherence to operational processes for marketers.
Become an expert in Toast’s Marketing technology stack; identifying improvement areas and assisting with operational program development, troubleshooting and QA.
Support the creation, maintenance, and adherence to customer communications governance
Do you have the right ingredients*? (Requirements)
4+ years of experience in marketing operations, sales operations or demand generation.
4+ years of experience using Marketo or similar marketing automation platforms. Marketo & Braze certification preferred.
Experience using other marketing and sales technologies (ex. Salesforce, Pendo, Chili Piper) project management tools (ex. Asana, JIRA, Workfront).
Experience developing marketing campaigns leveraging real time behavioral product data.
Experience with communications consent operations and preference management.
Experience managing multiple projects concurrently with strong communication skills, priority-setting capability.
Proficiency with system integration principles, experience troubleshooting points of system and process failure.
Curious and detail oriented; enjoys working with data and new technology.
Ability to thrive in a fast-paced work environment; works well under deadlines.
Approaches work as an accountable stakeholder with empathy and understanding for colleagues and target audiences.
Our Spread* of Total RewardsWe strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
#LI-DNP
#LI-DNIThe base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.Pay Range$95,000—$152,000 USD
We are Toasters
Diversity, Equity, and Inclusion is Baked into our Recipe for Success.
At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.
The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.
Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.
Bready* to make a change? Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].
The Marketing Operations team plays a key role in Toast’s Go-to-Market Strategy. By conceptualizing and executing operational strategies and plays, the team supports the full range of Marketing functions. The team is a resource to team members and thought partners in developing strategy and technology investments.
The Manager, Marketing Operations will partner with the Customer Marketing team to deliver programs that enhance the customer experience after a customer purchases Toast. They will work cross-functionally with other teams (Customer Marketing, Customer Success and Experience, Product Marketing and Data Infrastructure) to scope, consult and deliver on product activation, adoption and growth campaigns using our marketing technology stack. This position will report to the Manager, Marketing Operations and work internally with the MOPs team pillars (Platform Operations, Planning, Optimization) to align, plan, optimize and scale campaign operations for stakeholders.
About this roll* (Responsibilities)
Own campaign execution across email, in-app messaging, sms and digital assets for customer lifecycle and customer growth initiatives.
Identify and solution for campaign optimization opportunities to help drive system and program efficiencies.
Troubleshoot and QA campaigns for data issues, segmentation, deliverability, workflows and other marketing operations functions.
Drive and collaborate on project planning, scoping, prioritization, progress updates; this person really shines as a cross-functional connection point; bringing teams together and improving alignment across initiatives.
Create and maintain technical documentation and training to increase technology adoption, software acumen and adherence to operational processes for marketers.
Become an expert in Toast’s Marketing technology stack; identifying improvement areas and assisting with operational program development, troubleshooting and QA.
Support the creation, maintenance, and adherence to customer communications governance
Do you have the right ingredients*? (Requirements)
4+ years of experience in marketing operations, sales operations or demand generation.
4+ years of experience using Marketo or similar marketing automation platforms. Marketo & Braze certification preferred.
Experience using other marketing and sales technologies (ex. Salesforce, Pendo, Chili Piper) project management tools (ex. Asana, JIRA, Workfront).
Experience developing marketing campaigns leveraging real time behavioral product data.
Experience with communications consent operations and preference management.
Experience managing multiple projects concurrently with strong communication skills, priority-setting capability.
Proficiency with system integration principles, experience troubleshooting points of system and process failure.
Curious and detail oriented; enjoys working with data and new technology.
Ability to thrive in a fast-paced work environment; works well under deadlines.
Approaches work as an accountable stakeholder with empathy and understanding for colleagues and target audiences.
Our Spread* of Total RewardsWe strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
#LI-DNP
#LI-DNIThe base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.Pay Range$95,000—$152,000 USD
We are Toasters
Diversity, Equity, and Inclusion is Baked into our Recipe for Success.
At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.
The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.
Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.
Bready* to make a change? Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].