Americas Channel Marketing Manager
2024-11-06
USA
Markforged
Markforged (NYSE: MKFG) is reinventing the $1 trillion+ worldwide manufacturing industry so that engineers can build anything they imagine while reducing environmental impact. With the market’s most robust 3D printing hardware, software and material solution, a world-class team, great customers and abundant capital, we’re well placed to continue our growth and innovation.
Markforged is rapidly expanding worldwide distribution of our unique, award-winning 3D printers. We are looking for a talented field and partner marketer in the Americas region who can help drive our rapid expansion across multiple countries.
To be successful in this role, you will work closely with the Markforged team and our partners to develop and execute a plan to build awareness and pipeline for the Americas region. The role requires a broad range of skills, from defining a successful strategy to executing the tactical details, with the ability to enable partners in their marketing efforts.
What will you own?
Build strong marketing relationships with our North American partners, including the joint development and execution of marketing plans with our top partners across the region.
Enable and lead reseller marketing professionals to achieve/exceed joint marketing and lead generation goals to support our aggressive growth objectives.
Support the development and execution of Partner Pipeline Development Plans, driving accountability and transparency within the North Americas Sales Funnel.
Assist with all lead generating activities in North America – digital advertising, email marketing and social media.
Maintain marketing communication and 2-way feedback with the sales team and partners to ensure they have the tools they need to be effective.
Provide our partners with marketing programs, assist with product launches, and help execute events to drive awareness and pipeline for Markforged partners.
Develop – with other marketing colleagues – an on-going marketing training program for resellers that will include: positioning/messaging for products, competitive analysis, best practices for marketing and building local demand.
Provide oversight of Market Development Funds (MDF) distribution in the Americas region along with the appropriate measures and guidance for usage of funds and resulting success.
Ensure effective passing of leads and data across the region and measure effectiveness of marketing campaigns.
Provide marketing campaigns in easy packages that can be customized and localized.
Support reseller websites by ensuring current product and service information and images are available.
Plan, Organize, and Lead Regional Trade Shows in collaboration with VARs.
Help maintain a reseller portal to provide the content and programs our partners need to effectively promote and sell our solutions.
Provide Voice of Customer and Voice of Business to the Global Marketing team on Branding, Messaging, Content, and Product Marketing activities.
Plan and Manage the Regional Marketing Budget
Serve as a key member of the Americas Leadership Team, influencing the regional strategy and Go to Market Model.
What you have:
Experience in a channel marketing leadership position, specifically in technology or B2B industries.
Understanding and enthusiasm for Partner Lead Events and Regional Trade Shows
Excellent analytical skills - ability to translate a plan into quantifiable objectives that are tracked closely. Proficient in creating and maintaining easy-to-understand dashboards.
Experience managing a budget – including co-marketing funds - in a channel marketing environment
Excellent writing, presentation, and communication skills
Ability to edit and improve on draft marketing campaigns by resellers
Familiarity with marketing automation and CRM tools - Salesforce, Outreach, and Marketo/Traction Familiarity with digital demand generation, best practices for SEO, and other marketing tactics.
A degree in marketing, or MBA with at least 3 years’ experience preferred.
Experience in sales is a plus.
Important Note: Although we list out what we generally look for, we are very likely missing other attributes and skills that you have that could make you a great fit, but are not currently listed. Research has shown this especially applies to women and other marginalized groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%. The point we’re getting at, it doesn’t hurt to take a chance and apply!
#LI-fulltime
#LI-onsite
Why Markforged?
Help us reinvent manufacturing.
We are reinventing manufacturing so that engineers can build anything they imagine.
We are one team that wins together!
You will be engaging every day with passionate and dedicated individuals in a collaborative environment working towards making best-in-class products.
Perks & Benefits
For all US-based roles, we offer a competitive compensation package and a full suite of benefits, including medical insurance, dental insurance, vision insurance, 401(k), parental leave, commuter benefits, open PTO policy, and more. Our work environment includes casual dress, a fully stocked kitchen, bike storage, free parking, weekly catered lunches, and fitness perks. You will have unlimited access to our 3D printers for professional and personal parts!
Markforged values the differences among our employees and provides equal employment opportunities to all employees and applicants for employment. These differences include but are not limited to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. This goal emphasizes the development of inclusive work environments that capitalize on each employee’s skills, experience, and unique perspectives as we strive to achieve an unparalleled standard of excellence.
To all recruitment agencies: Markforged does not accept agency resumes. Please do not forward resumes to our jobs alias or Markforged employees. Markforged is not responsible for any fees related to unsolicited resumes.
#LI-CD1
Markforged is rapidly expanding worldwide distribution of our unique, award-winning 3D printers. We are looking for a talented field and partner marketer in the Americas region who can help drive our rapid expansion across multiple countries.
To be successful in this role, you will work closely with the Markforged team and our partners to develop and execute a plan to build awareness and pipeline for the Americas region. The role requires a broad range of skills, from defining a successful strategy to executing the tactical details, with the ability to enable partners in their marketing efforts.
What will you own?
Build strong marketing relationships with our North American partners, including the joint development and execution of marketing plans with our top partners across the region.
Enable and lead reseller marketing professionals to achieve/exceed joint marketing and lead generation goals to support our aggressive growth objectives.
Support the development and execution of Partner Pipeline Development Plans, driving accountability and transparency within the North Americas Sales Funnel.
Assist with all lead generating activities in North America – digital advertising, email marketing and social media.
Maintain marketing communication and 2-way feedback with the sales team and partners to ensure they have the tools they need to be effective.
Provide our partners with marketing programs, assist with product launches, and help execute events to drive awareness and pipeline for Markforged partners.
Develop – with other marketing colleagues – an on-going marketing training program for resellers that will include: positioning/messaging for products, competitive analysis, best practices for marketing and building local demand.
Provide oversight of Market Development Funds (MDF) distribution in the Americas region along with the appropriate measures and guidance for usage of funds and resulting success.
Ensure effective passing of leads and data across the region and measure effectiveness of marketing campaigns.
Provide marketing campaigns in easy packages that can be customized and localized.
Support reseller websites by ensuring current product and service information and images are available.
Plan, Organize, and Lead Regional Trade Shows in collaboration with VARs.
Help maintain a reseller portal to provide the content and programs our partners need to effectively promote and sell our solutions.
Provide Voice of Customer and Voice of Business to the Global Marketing team on Branding, Messaging, Content, and Product Marketing activities.
Plan and Manage the Regional Marketing Budget
Serve as a key member of the Americas Leadership Team, influencing the regional strategy and Go to Market Model.
What you have:
Experience in a channel marketing leadership position, specifically in technology or B2B industries.
Understanding and enthusiasm for Partner Lead Events and Regional Trade Shows
Excellent analytical skills - ability to translate a plan into quantifiable objectives that are tracked closely. Proficient in creating and maintaining easy-to-understand dashboards.
Experience managing a budget – including co-marketing funds - in a channel marketing environment
Excellent writing, presentation, and communication skills
Ability to edit and improve on draft marketing campaigns by resellers
Familiarity with marketing automation and CRM tools - Salesforce, Outreach, and Marketo/Traction Familiarity with digital demand generation, best practices for SEO, and other marketing tactics.
A degree in marketing, or MBA with at least 3 years’ experience preferred.
Experience in sales is a plus.
Important Note: Although we list out what we generally look for, we are very likely missing other attributes and skills that you have that could make you a great fit, but are not currently listed. Research has shown this especially applies to women and other marginalized groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%. The point we’re getting at, it doesn’t hurt to take a chance and apply!
#LI-fulltime
#LI-onsite
Why Markforged?
Help us reinvent manufacturing.
We are reinventing manufacturing so that engineers can build anything they imagine.
We are one team that wins together!
You will be engaging every day with passionate and dedicated individuals in a collaborative environment working towards making best-in-class products.
Perks & Benefits
For all US-based roles, we offer a competitive compensation package and a full suite of benefits, including medical insurance, dental insurance, vision insurance, 401(k), parental leave, commuter benefits, open PTO policy, and more. Our work environment includes casual dress, a fully stocked kitchen, bike storage, free parking, weekly catered lunches, and fitness perks. You will have unlimited access to our 3D printers for professional and personal parts!
Markforged values the differences among our employees and provides equal employment opportunities to all employees and applicants for employment. These differences include but are not limited to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. This goal emphasizes the development of inclusive work environments that capitalize on each employee’s skills, experience, and unique perspectives as we strive to achieve an unparalleled standard of excellence.
To all recruitment agencies: Markforged does not accept agency resumes. Please do not forward resumes to our jobs alias or Markforged employees. Markforged is not responsible for any fees related to unsolicited resumes.
#LI-CD1