Clinical Development/HEOR Marketing Manager
2024-11-01
USA
Komodo Health
We Breathe Life Into Data
At Komodo Health, our mission is to reduce the global burden of disease. And we believe that smarter use of data is essential to this mission. That’s why we built the Healthcare Map — the industry’s largest, most complete, precise view of the U.S. healthcare system — by combining de-identified, real-world patient data with innovative algorithms and decades of clinical experience. The Healthcare Map serves as our foundation for a powerful suite of software applications, helping us answer healthcare’s most complex questions for our partners. Across the healthcare ecosystem, we’re helping our clients unlock critical insights to track detailed patient behaviors and treatment patterns, identify gaps in care, address unmet patient needs, and reduce the global burden of disease.
As we pursue these goals, it remains essential to us that we stay grounded in our values: be awesome, seek growth, deliver “wow,” and enjoy the ride. At Komodo, you will be joining a team of ambitious, supportive Dragons with diverse backgrounds but a shared passion to deliver on our mission to reduce the burden of disease — and enjoy the journey along the way. The Opportunity at Komodo Health
Komodo Health is looking for a Manager of Product Marketing, Clinical Development/HEOR to join our growing team, reporting to the Sr. Director of Product Marketing, Life Sciences.
This person will be responsible for marketing products and services aligned with Life Sciences, primarily focusing on Clinical Research and Development as well as Economic Outcomes. Key initiatives include:
Leading market research and insights initiatives to inform strategic decision-making and help shape product roadmap development
Creating differentiated and engaging customer-focused product/solution value proposition messaging
Creating cohesive go-to-market strategies that align with customer needs and Komodo’s business strategy
Partnering with the sales and enablement teams to create and deliver targeted sales tools and training
Partnering with content and integrated marketing teams to create customer-centric marketing programs
Partnering with performance marketing to help drive lead generation by understanding value drivers and creating multi-channel, segmented marketing programs to maximize full-funnel leads (e.g., traditional digital ad campaigns, webinars, trade shows, and events)
As a subject matter expert for the product, this person will be responsible for supporting internal and external customers and deeply understanding the market and customer dynamics.
Looking back on your first 12 months at Komodo Health, you will have…
Worked closely with a cross-functional team to shape and enhance our messaging and value definition throughout various marketing and communication channels.
Become an expert on our products and help our internal teams meet their business objectives by developing and launching effective marketing and communications campaigns that encompass a solution-driven value proposition to the customer to drive opportunity.
Acted as a critical thought leader, bringing new ideas to the team while remaining customer-focused.
Partnered with field teams to help generate customer insights and use case studies that demonstrate the value Komodo brings throughout the customer journey.
Implemented, managed, and measured marketing strategy success through pipeline and revenue attribution
Partnered effectively with performance marketing team to facilitate demand generation efforts for the Clinical Development / HEOR segment by successfully driving Marketing Qualified Leads (MQLs)
What you bring to Komodo Health:
Marketing and product management experience of 5+ years, working in successful B2B companies in the healthcare industry.
Demonstrated knowledge in supporting, marketing, or sales in the SaaS, Pharmaceutical, or healthcare IT industries.
Demonstrated knowledge of clinical trials and/or HEOR studies preferred
Experience in implementing a marketing plan, driving through execution with proven, measurable success.
Understanding of multiple marketing channels, including content creation, search engine optimization, digital marketing strategy, events, and PR to drive outcomes.
Strong critical thinking skills and acting as a Hands-on key person for the segment.
Oversee the development of thought leadership, web copy, sales aids, presentations, webinars, speaking engagements, etc.
A marketing orchestrator with experience leading a diverse set of internal and external stakeholders with excellent communication skills.
#LIRemoteWhere You’ll Work
Komodo Health has a hybrid work model; we recognize the power of choice and importance of flexibility for the well-being of both our company and our individual Dragons. Roles may be completely remote based anywhere in the country listed, remote but based in a specific region, or local (commuting distance) to one of our hubs in San Francisco, New York City, or Chicago with remote work options.
What We Offer
This position will be eligible for company benefits in accordance with Company policy. We offer a competitive total rewards package including medical, dental and vision coverage along with a broad range of supplemental benefits including 401k Retirement Plan, prepaid legal assistance, and more. We also offer paid time off for vacation, sickness, holiday, and bereavement. We are pleased to be able to provide 100% company-paid life insurance and long-term disability insurance. This information is intended to be a general overview and may be modified by the Company due to business-related factors.
Equal Opportunity Statement
Komodo Health provides equal employment opportunities to all applicants and employees. We prohibit discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
At Komodo Health, our mission is to reduce the global burden of disease. And we believe that smarter use of data is essential to this mission. That’s why we built the Healthcare Map — the industry’s largest, most complete, precise view of the U.S. healthcare system — by combining de-identified, real-world patient data with innovative algorithms and decades of clinical experience. The Healthcare Map serves as our foundation for a powerful suite of software applications, helping us answer healthcare’s most complex questions for our partners. Across the healthcare ecosystem, we’re helping our clients unlock critical insights to track detailed patient behaviors and treatment patterns, identify gaps in care, address unmet patient needs, and reduce the global burden of disease.
As we pursue these goals, it remains essential to us that we stay grounded in our values: be awesome, seek growth, deliver “wow,” and enjoy the ride. At Komodo, you will be joining a team of ambitious, supportive Dragons with diverse backgrounds but a shared passion to deliver on our mission to reduce the burden of disease — and enjoy the journey along the way. The Opportunity at Komodo Health
Komodo Health is looking for a Manager of Product Marketing, Clinical Development/HEOR to join our growing team, reporting to the Sr. Director of Product Marketing, Life Sciences.
This person will be responsible for marketing products and services aligned with Life Sciences, primarily focusing on Clinical Research and Development as well as Economic Outcomes. Key initiatives include:
Leading market research and insights initiatives to inform strategic decision-making and help shape product roadmap development
Creating differentiated and engaging customer-focused product/solution value proposition messaging
Creating cohesive go-to-market strategies that align with customer needs and Komodo’s business strategy
Partnering with the sales and enablement teams to create and deliver targeted sales tools and training
Partnering with content and integrated marketing teams to create customer-centric marketing programs
Partnering with performance marketing to help drive lead generation by understanding value drivers and creating multi-channel, segmented marketing programs to maximize full-funnel leads (e.g., traditional digital ad campaigns, webinars, trade shows, and events)
As a subject matter expert for the product, this person will be responsible for supporting internal and external customers and deeply understanding the market and customer dynamics.
Looking back on your first 12 months at Komodo Health, you will have…
Worked closely with a cross-functional team to shape and enhance our messaging and value definition throughout various marketing and communication channels.
Become an expert on our products and help our internal teams meet their business objectives by developing and launching effective marketing and communications campaigns that encompass a solution-driven value proposition to the customer to drive opportunity.
Acted as a critical thought leader, bringing new ideas to the team while remaining customer-focused.
Partnered with field teams to help generate customer insights and use case studies that demonstrate the value Komodo brings throughout the customer journey.
Implemented, managed, and measured marketing strategy success through pipeline and revenue attribution
Partnered effectively with performance marketing team to facilitate demand generation efforts for the Clinical Development / HEOR segment by successfully driving Marketing Qualified Leads (MQLs)
What you bring to Komodo Health:
Marketing and product management experience of 5+ years, working in successful B2B companies in the healthcare industry.
Demonstrated knowledge in supporting, marketing, or sales in the SaaS, Pharmaceutical, or healthcare IT industries.
Demonstrated knowledge of clinical trials and/or HEOR studies preferred
Experience in implementing a marketing plan, driving through execution with proven, measurable success.
Understanding of multiple marketing channels, including content creation, search engine optimization, digital marketing strategy, events, and PR to drive outcomes.
Strong critical thinking skills and acting as a Hands-on key person for the segment.
Oversee the development of thought leadership, web copy, sales aids, presentations, webinars, speaking engagements, etc.
A marketing orchestrator with experience leading a diverse set of internal and external stakeholders with excellent communication skills.
#LIRemoteWhere You’ll Work
Komodo Health has a hybrid work model; we recognize the power of choice and importance of flexibility for the well-being of both our company and our individual Dragons. Roles may be completely remote based anywhere in the country listed, remote but based in a specific region, or local (commuting distance) to one of our hubs in San Francisco, New York City, or Chicago with remote work options.
What We Offer
This position will be eligible for company benefits in accordance with Company policy. We offer a competitive total rewards package including medical, dental and vision coverage along with a broad range of supplemental benefits including 401k Retirement Plan, prepaid legal assistance, and more. We also offer paid time off for vacation, sickness, holiday, and bereavement. We are pleased to be able to provide 100% company-paid life insurance and long-term disability insurance. This information is intended to be a general overview and may be modified by the Company due to business-related factors.
Equal Opportunity Statement
Komodo Health provides equal employment opportunities to all applicants and employees. We prohibit discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.