Content Marketing Manager

Project Fusion is a UK-based SaaS company looking to grow. Over the past twenty years, the team has built a loyal and extremely sticky customer base, and now they’re looking to drive growth. With a loyal customer base and consistent revenue, they’ve decided to invest in content marketing and increase their inbound sales funnel.They have a phenomenal product, loyal customers, and a great culture. Your job is to build a long-term sustainable pipeline. You need to build a full content funnel with ToFu engagement, nurturing, and BoFu conversion content. ️We think this will cover LinkedIn VideoGreat quality authoritative long-form contentCustomer testimonials Product marketing You’ll have some resources to deliver creative work but will be the driver of building, resourcing, and monitoring the funnel effectiveness. It’s an incredible role in a great company!If you want to build a function in a great environment, read on… The RoleYou’ll be responsible for:Building top-of-funnel leads. This will likely be via LinkedIn but can also be through other relevant channels (email, webinars etc) Ensuring positioning and conversion are optimised. The conversion funnel will likely be onto a nurture motion then a discovery call (some leads will hopefully be direct to call)Building a content engine that delivers value and engages the ICP (to include thought leadership , testimony, market analysis. data etc).Working on various ad hoc tasks across the marketing function.What success looks like in this role:Building a sales funnel that acquires, converts, and nurtures leads.Overall KPI will be on MQLs generated for the sales team (and ultimately revenue) A softer but important metric is the ability to be autonomous, which relieves the leadership team from operational activities within marketingThe PersonExperience building B2B content funnels to include Top-of-funnel lead generation Creation of lead magnets and conversion to calls and nurturing funnelNurturing via email and LinkedIn and converting that listExperience managing content across customer testimony, thought leadership, product selling, and top-of-funnel dataAbility to build, iterate, manage, and report on a sales funnelAbility to manage content production resources to ensure creative output matches company goals Demonstrable understanding of the product & ICPAbility to self-manage and work autonomouslyBenefits Through Marketing ProsRemote-First, Flexible Work ModelShared Office Space in Cape TownA Slack Community of Marketing ProfessionalsGlobal VisibilityYour Own South African Talent Partner‍‍Social and Training EventsFull-time South African Employment ContractHR, Payroll & Taxes are taken care of!Please be sure to read our Ts & Cs before submitting your application.