Content Marketing Manager - Vallés Occidental (h/m) Barcelona
2025-07-07
Barcelona, España
Descripción de la oferta
Duración de la oferta: hasta el 06/08/2025.FuncionesContent Strategy & Development: • Develop and implement a B2B content marketing strategy aligned with the company's strategy, business goals, target audience, and sales objectives. • Develop and update the company's website, supported by a marketing communications agency • Develop and update the company's standard presentation, supported by a marketing agency • Develop campaign-related presentations and promotional material, in close management with Sales & Business Development • Develop, manage and oversee the company's social media platform (LinkedIn), blog, industry forums and other relevant B2B platforms, ensuring regular publication of relevant and engaging content. • Coordinate with external media partners for content placement in trade magazines, journals, and industry websites. • Create high-quality, engaging, and technically accurate content, including whitepapers, presentations in conferences, case studies, blog posts, brochures, videos, email campaigns, and social media posts. • Collaborate with product managers, engineers, and sales teams to translate complex manufacturing processes and technical concepts into clear, customer-focused content. SEO & Digital Marketing Integration: • Optimize content for search engines (SEO) to improve organic visibility and website traffic. • Align content with paid advertising, email campaigns, and social media strategies. • Utilize keyword research and performance analytics to guide content creation and optimization. Trade shows, conferences, in-house showroom, displays, events: • Manage the annual calendar for trade show participation, conferences and external events • Organize and manage trade show and conference participation, including displays, materials, necessary administrative activities • Manage and update the company's in-house showroom and product displays • Manage in-house customer events Lead Generation & Thought Leadership: • Collaborate with industry influencers, partners, and trade publications for content distribution and co-marketing opportunities. • Manage the creation of educational materials, such as e-books and webinars, to engage potential customers and support the sales funnel. • Develop industry reports, whitepapers, and case studies that position the company as a thought leader in the manufacturing sector. Performance Tracking & Optimization: • Track, measure, and report on content performance using analytics tools (Google Analytics, HubSpot, SEMrush, etc.). • Use data-driven insights to refine content strategy and improve audience engagement. • Conduct competitive analysis to identify content gaps and new opportunities for growth.Requisitos • Education:? Bachelor's degree in marketing, Communications, Journalism, Business, or a related field. • Experience:? 5+ years of experience in content marketing or junior marketing manager position, preferably in mechanical engineering, B2B manufacturing, industrial, or technical environment. • Strong understanding of B2B marketing principles, lead generation, and customer journey mapping. • Experience with SEO, digital marketing tools, and content management systems (WordPress, HubSpot, or similar). • Excellent writing, editing, and storytelling skills with the ability to simplify complex technical topics. • Ability to work cross-functionally with business development, engineering, technology experts, and sales teams. • Proficiency in using analytics tools to track and optimize content performance. • Strong project management skills and ability to meet deadlines in a fast-paced environment. • Familiarity with marketing automation platforms & CRM systems • Knowledge of video content creation and graphic design tools (Adobe Creative Suite, Canva). • Understanding of industry regulations and compliance in manufacturing marketing. • Native speaker in Catalan and/or Spanish, excellent language skills in English.Se ofreceOffice work
Duración de la oferta: hasta el 06/08/2025.FuncionesContent Strategy & Development: • Develop and implement a B2B content marketing strategy aligned with the company's strategy, business goals, target audience, and sales objectives. • Develop and update the company's website, supported by a marketing communications agency • Develop and update the company's standard presentation, supported by a marketing agency • Develop campaign-related presentations and promotional material, in close management with Sales & Business Development • Develop, manage and oversee the company's social media platform (LinkedIn), blog, industry forums and other relevant B2B platforms, ensuring regular publication of relevant and engaging content. • Coordinate with external media partners for content placement in trade magazines, journals, and industry websites. • Create high-quality, engaging, and technically accurate content, including whitepapers, presentations in conferences, case studies, blog posts, brochures, videos, email campaigns, and social media posts. • Collaborate with product managers, engineers, and sales teams to translate complex manufacturing processes and technical concepts into clear, customer-focused content. SEO & Digital Marketing Integration: • Optimize content for search engines (SEO) to improve organic visibility and website traffic. • Align content with paid advertising, email campaigns, and social media strategies. • Utilize keyword research and performance analytics to guide content creation and optimization. Trade shows, conferences, in-house showroom, displays, events: • Manage the annual calendar for trade show participation, conferences and external events • Organize and manage trade show and conference participation, including displays, materials, necessary administrative activities • Manage and update the company's in-house showroom and product displays • Manage in-house customer events Lead Generation & Thought Leadership: • Collaborate with industry influencers, partners, and trade publications for content distribution and co-marketing opportunities. • Manage the creation of educational materials, such as e-books and webinars, to engage potential customers and support the sales funnel. • Develop industry reports, whitepapers, and case studies that position the company as a thought leader in the manufacturing sector. Performance Tracking & Optimization: • Track, measure, and report on content performance using analytics tools (Google Analytics, HubSpot, SEMrush, etc.). • Use data-driven insights to refine content strategy and improve audience engagement. • Conduct competitive analysis to identify content gaps and new opportunities for growth.Requisitos • Education:? Bachelor's degree in marketing, Communications, Journalism, Business, or a related field. • Experience:? 5+ years of experience in content marketing or junior marketing manager position, preferably in mechanical engineering, B2B manufacturing, industrial, or technical environment. • Strong understanding of B2B marketing principles, lead generation, and customer journey mapping. • Experience with SEO, digital marketing tools, and content management systems (WordPress, HubSpot, or similar). • Excellent writing, editing, and storytelling skills with the ability to simplify complex technical topics. • Ability to work cross-functionally with business development, engineering, technology experts, and sales teams. • Proficiency in using analytics tools to track and optimize content performance. • Strong project management skills and ability to meet deadlines in a fast-paced environment. • Familiarity with marketing automation platforms & CRM systems • Knowledge of video content creation and graphic design tools (Adobe Creative Suite, Canva). • Understanding of industry regulations and compliance in manufacturing marketing. • Native speaker in Catalan and/or Spanish, excellent language skills in English.Se ofreceOffice work