Content Marketing Specialist

About Us: Verifiable provides industry-leading, API-first solutions to automate credentialing and provider network management for the healthcare industry. Our software is used by some of the largest and fastest growing healthcare companies like Humana, TriWest, Spring Health, Modern Health, Talkspace and Grow Therapy. We are an official Salesforce vendor, and the #1 fastest-growing ISV partner on the Salesforce app exchange in 2023.Introduction: Verifiable is looking for our next marketing hire-- a Content Marketing Specialist reporting into our growing Demand Generation department. When applying, we ask that you please link your Portfolio under "Portfolio URL" found under the "Links" heading so that we can review some of your work. ResponsibilitiesDevelop a consistent content marketing program that drives organic results and feeds marketing campaigns across multiple channelsDevelop a tone and voice for marketing/brandDevelop and manage an SEO/SEM strategy that generates leads and opportunitiesContribute to thought leadership and education strategies, including community and event contentProduce written content for the website and external media, including blogs, white papers, guides, emails, landing pages, and social media messagingResearch relevant topics and gather information on policy and industry trends related to campaign themesProject manage content deliverables, working with subject matter experts across the organization and externally, as well as team members in product marketing, demand gen and designProduce content for live events and webinars, including slide decks, one-pagers, speaking submissions, as well as content for online community educationReview google analytics and search console reporting in order to evaluate the effectiveness of contentRequirements 5+ years of experience in a content marketing, digital marketing, or product marketing roleProven track record of driving brand awareness and lead generation from content marketing initiativesAbility to plan and produce short and long form content of varying media types - guides, blog posts, emails, ads, presentations, website copy, video/webinar scriptsResearch and cross-functional collaboration skills, working with internal and external SMEs to gather knowledgeSEO/SEM knowledge and skillsB2B Healthcare industry experience is desired Excellent written and verbal communicationStrong researcher and critical thinkerAdaptable team player that is excited about taking on a wide range of content related responsibilitiesStrong project manager that can guide multiple stakeholders on projects and manage competing prioritiesMore About Verifiable: -We’ve grown to over 100 employees in 5 years. Steady revenue growth allowed us to secure a $27M Series B led by Craft Ventures, bringing us to $47M in total funding. -We value the many benefits of remote work, so we’re fully distributed across the US and internationally. -Benefits include Health/Vision/Dental plans, unlimited PTO, new Apple equipment, and startup equity as part of your comp package.