Content Writer

ResponsibilitiesCollaborate with the Growth team to do the following:Research assigned topics on food, education, and school nutritionStudy and understand the company’s style of writingWrite blog posts for the company websiteWrite LinkedIn posts for the company pageImplement SEO principles in your blog post writingResearch online search keywords using tools such as Ahrefs to understand what language to incorporate in blog postsSubmit error-free, grammatically correct first draftsCommunicate with the Growth team for the editorial process and implement feedback quicklyCreate content quicklyUse project management software (Asana) to manage content calendarResults & GoalsWhat we both expect at the end of this:Vision: Our client’s website drives significant traffic from school administrators from online search engines.Short-Term Goal: 50 new blog posts by the end of September5 new articles per weekFirst drafts due early on WednesdaysSecond iterations due by end of day on ThursdaysLong-Term Goal: Build our client into an authority in the school food spaceThe scope of this role can grow to include developing and owning the content strategy overallOther areas around content can eventually include lifecycle marketing content for prospective leads, LinkedIn content targeted towards school administrators, our client’s future Annual School Meal Report, and more!