Director, Corporate Marketing

2025-01-02
USA
Fieldguide
About Us:Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses. We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Bessemer Venture Partners, 8VC, Y Combinator, Floodgate, Elad Gil, Justin Kan, Qasar Younis, Eric Ries, and more.We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.About the Role:As Fieldguide's Director, Corporate Marketing, you’ll be at the helm of defining and elevating Fieldguide’s brand presence and voice. Reporting to our VP Marketing, you’ll lead transformative brand campaigns and strategic communications that resonate across our audience. From crafting compelling narratives to executing multi-channel campaigns, you will help shape how Fieldguide is perceived globally while driving meaningful business outcomes.What You’ll Do:Brand GenerationDevelop and implement comprehensive brand strategies that strengthen the company's market position and drive business growthDesign, launch, and manage large-scale brand campaigns across multiple channels including digital, social, print, and experientialLead creative development and execution of campaigns that build brand awareness, preference, and loyaltyOversee brand guidelines and ensure consistency across all touchpoints and materialsLead the evolution of brand identity, voice, and positioning in response to market dynamicsDirect the creation and maintenance of brand assets and marketing collateralMonitor brand health metrics and campaign performance, adjusting strategies based on dataManage campaign budgets and resource allocation to maximize ROICorporate CommunicationsCreate and execute strategic communication plans across all owned, earned, and paid media channelsGuide the development of thought leadership content and executive communicationsLead social media strategy and content direction across all platforms, ensuring brand consistency and engagementOversee external communications including press releases, media relations, and crisis communicationsManage the company's digital presence including website, blog, social media, and email marketing channelsDevelop and maintain editorial calendars across all communication channelsAbout You:10+ years developing and executing successful brand strategiesExtensive experience in corporate communications and public relationsExperience managing and optimizing content across various platformsDemonstrated success in team leadership and developmentStrong strategic thinking and planning abilitiesExcellence in written and verbal communicationCreative vision and campaign development expertiseExperience with marketing automation and campaign management toolsMore about Fieldguide:Fieldguide is a values-based company. Our values are:Fearless - Inspire & break down seemingly impossible walls.Fast - Launch fast with excellence, iterate to perfection.Lovable - ​​Deliver happiness & 11 star experiences. Owners - Execute & run the business with ownership.Win-win - Create mutual value & earn trust for life. Inclusive - Scale the best ideas with inclusive teams. Some of our benefits include: Competitive compensation packages with meaningful ownershipUnlimited PTO401kWellness benefits, including a bundle of free therapy sessionsTechnology & Work from Home reimbursementFlexible work schedules