Executive Director, Therapeutics Marketing
2024-08-07
USA
Revance
The Executive Director, Therapeutics Marketing is a seasoned marketing expert responsible for developing and implementing a clear, rationalized and aligned promotional strategy for DAXXIFY in CD that differentiates our brand, optimizes adoption, advances our value proposition towards increasingly personalized and digitally-enabled solutions, and develops underlying capabilities for strategic advantage and growth. This role defines a systematic engagement plan for priority customer segments (HCP, patient, and 3rd party payer audiences) that integrates and balances face-to-face vis-a-vis virtual/digital audience interactions aligned with customers’ individual preferences for interacting with industry, shapes omnichannel go-to-market priorities, ensures robust responsiveness to customer needs, and drives resource utilization efficiency.
To support and inform the strategy, the Executive Director develops an efficient portfolio of customer insights and analytics that
includes an understanding of how different strategic customer segments acquire information;
discovers the moments that matter most in the customer adoption journey;
defines the key milestones and pain points that impact DAXXIFY purchases.
In collaboration with key internal stakeholders, develops sustainable and effective data collection and synthesis capabilities that rapidly generate insights that optimize our ability to get the right message on the right target at the right time. As an expert on evolution of the biopharmaceutical - key customer interaction landscape, recommends processes and content that advances understanding and awareness of internal colleagues.
Works cross-functionally with key Therapeutics stakeholders to ensure an appropriate level of input is incorporated into marketing strategies and tactics, and that those plans are integrated with and aligned to the Therapeutics franchise strategy.
Serves as a core member of the Therapeutics leadership team, contributing to the development and execution of the group’s vision and influencing key decisions. Delivers performance vs. annual operating plans with planned resources. Plays a key role in attracting and retaining innovative, agile talent in own department as well as across the broader commercial platform. Represents Therapeutics in the context of conferences, partnerships, key customers, company leadership meetings, and interactions with the Board of Directors.
Reporting to: General Mgr, Therapeutics
Location: Hybrid from Nashville, TN; remote from other locations
Salary Range: $195,000 - $280,000
Responsibilities/Essential Duties:
Lead the development of successful marketing strategies and tactics including the incorporation of new forms of engagement/business models/data-driven decision-making where appropriate; can create/envision new possibilities and translate into concrete operational plans.
Operate effectively in a ‘roll up your sleeves’ entrepreneurial environment and become rapidly conversant with the company’s platforms, product(s), and markets.
A solid understanding of the healthcare ecosystem; has a point of view on the evolving business model, benchmarks, trends, and emerging commercial capabilities that drive competitive differentiation.
A strategic vision and commercial acumen, with the ability to bring a fresh approach and new thinking along with a continuous improvement mentality.
The agility to search and respond to drivers of change, challenge the status quo, turn data into insights, insights into actions, mobilize resources, and learn with an open mind.
Demonstrated leadership, highly collaborative, a persuasive communicator with a strong executive presence that inspires confidence, works well in matrixed environments, resilient.
Passionate about the company’s technologies and benefits to patients.
Honesty, integrity, and a demonstrated ability to earn trust from colleagues and customers
Basic Qualifications
Master’s degree & 8+ years of Marketing experience
OR
Bachelor’s degree & 10+ years of Marketing experience
Preferred Qualifications
Strong track record of commercial success in the biotechnology, pharmaceutical or medical device industries; including 8+ years brand management/marketing experience
10+ years total commercial leadership experience
Experience with physician-administered therapeutics
Marketing/launch experience in neurology
Company Summary:
As a commercial-stage biotechnology company focused on innovative aesthetic and therapeutic offerings, Revance is setting the new standard for its clients through disruptive products, and for its employees through industry-leading benefits, which promote financial and physical well-being for all. It’s time to rethink everything you thought an employee experience could be.
What Revance invests in you:
Competitive Compensation including base salary, annual target bonus, and new hire equity
Flexible unlimited PTO, summer & winter shutdowns, and 12 weeks’ parental leave
Generous healthcare benefits (Company pays up to 90% of premiums for medical benefits), Employer HSA contribution, 401k match, ESPP program with 15% discount on RVNC stock, tuition reimbursement, wellness discounts and much more
This section of the job description is required by the American with Disability Act (ADA). The ADA requires that job descriptions reflect the physical and mental demands required to effectively perform the essential duties of the job. The ADA prohibits employers from discriminating against a “qualified individual with a disability” in all aspects of the employment relationship. A “qualified individual with a disability” is “an individual who meets the education, experience, skill, and other job-related requirements of a position held or desired, and who, with reasonable accommodation, can perform the essential functions of a specified job.”
We are an equal opportunity employer. We are a company where diverse backgrounds, experience and viewpoints are valued. Revance does not discriminate in practices or employment opportunities on the basis of an individual’s race, color, national or ethnic origin, religion, age sex, gender, sexual orientation, marital status, veteran status, disability, or any other prohibited category set forth in federal or state regulations.
To support and inform the strategy, the Executive Director develops an efficient portfolio of customer insights and analytics that
includes an understanding of how different strategic customer segments acquire information;
discovers the moments that matter most in the customer adoption journey;
defines the key milestones and pain points that impact DAXXIFY purchases.
In collaboration with key internal stakeholders, develops sustainable and effective data collection and synthesis capabilities that rapidly generate insights that optimize our ability to get the right message on the right target at the right time. As an expert on evolution of the biopharmaceutical - key customer interaction landscape, recommends processes and content that advances understanding and awareness of internal colleagues.
Works cross-functionally with key Therapeutics stakeholders to ensure an appropriate level of input is incorporated into marketing strategies and tactics, and that those plans are integrated with and aligned to the Therapeutics franchise strategy.
Serves as a core member of the Therapeutics leadership team, contributing to the development and execution of the group’s vision and influencing key decisions. Delivers performance vs. annual operating plans with planned resources. Plays a key role in attracting and retaining innovative, agile talent in own department as well as across the broader commercial platform. Represents Therapeutics in the context of conferences, partnerships, key customers, company leadership meetings, and interactions with the Board of Directors.
Reporting to: General Mgr, Therapeutics
Location: Hybrid from Nashville, TN; remote from other locations
Salary Range: $195,000 - $280,000
Responsibilities/Essential Duties:
Lead the development of successful marketing strategies and tactics including the incorporation of new forms of engagement/business models/data-driven decision-making where appropriate; can create/envision new possibilities and translate into concrete operational plans.
Operate effectively in a ‘roll up your sleeves’ entrepreneurial environment and become rapidly conversant with the company’s platforms, product(s), and markets.
A solid understanding of the healthcare ecosystem; has a point of view on the evolving business model, benchmarks, trends, and emerging commercial capabilities that drive competitive differentiation.
A strategic vision and commercial acumen, with the ability to bring a fresh approach and new thinking along with a continuous improvement mentality.
The agility to search and respond to drivers of change, challenge the status quo, turn data into insights, insights into actions, mobilize resources, and learn with an open mind.
Demonstrated leadership, highly collaborative, a persuasive communicator with a strong executive presence that inspires confidence, works well in matrixed environments, resilient.
Passionate about the company’s technologies and benefits to patients.
Honesty, integrity, and a demonstrated ability to earn trust from colleagues and customers
Basic Qualifications
Master’s degree & 8+ years of Marketing experience
OR
Bachelor’s degree & 10+ years of Marketing experience
Preferred Qualifications
Strong track record of commercial success in the biotechnology, pharmaceutical or medical device industries; including 8+ years brand management/marketing experience
10+ years total commercial leadership experience
Experience with physician-administered therapeutics
Marketing/launch experience in neurology
Company Summary:
As a commercial-stage biotechnology company focused on innovative aesthetic and therapeutic offerings, Revance is setting the new standard for its clients through disruptive products, and for its employees through industry-leading benefits, which promote financial and physical well-being for all. It’s time to rethink everything you thought an employee experience could be.
What Revance invests in you:
Competitive Compensation including base salary, annual target bonus, and new hire equity
Flexible unlimited PTO, summer & winter shutdowns, and 12 weeks’ parental leave
Generous healthcare benefits (Company pays up to 90% of premiums for medical benefits), Employer HSA contribution, 401k match, ESPP program with 15% discount on RVNC stock, tuition reimbursement, wellness discounts and much more
This section of the job description is required by the American with Disability Act (ADA). The ADA requires that job descriptions reflect the physical and mental demands required to effectively perform the essential duties of the job. The ADA prohibits employers from discriminating against a “qualified individual with a disability” in all aspects of the employment relationship. A “qualified individual with a disability” is “an individual who meets the education, experience, skill, and other job-related requirements of a position held or desired, and who, with reasonable accommodation, can perform the essential functions of a specified job.”
We are an equal opportunity employer. We are a company where diverse backgrounds, experience and viewpoints are valued. Revance does not discriminate in practices or employment opportunities on the basis of an individual’s race, color, national or ethnic origin, religion, age sex, gender, sexual orientation, marital status, veteran status, disability, or any other prohibited category set forth in federal or state regulations.