Product Marketing Director
2024-09-10
USA
Turquoise Health
The Role
As the first Product Marketing Director, you will lead our go-to-market strategies across Turquoise Health’s growing product suite. We are looking for a Product Marketing leader who excels at clear storytelling, has the subject matter expertise, and whose superpower is conveying complex ideas in straightforward language. You will connect equally with our Sales and Product teams to tell our story, understand our buyers, and bring our solutions to market each year. The ideal candidate is a healthcare Product Marketer, with Revenue Cycle experience strongly preferred. Are you ready to help us make healthcare transparent for everyone? Then this is the role for you!
We strongly encourage BIPOC, people with disabilities, and LGBTQIA+ folks to apply for any open roles of interest. Building a truly diverse team is a challenge that we do not shy away from. Healthcare affects all people differently, but it significantly affects those in underserved communities. With a robust, diverse team, we are stronger and better equipped to change the future of healthcare for all.
Responsibilities
As Product Marketing Director, you'll…
Most of the time:
Develop and execute go-to-market strategies to bring products and solutions to market
Define and communicate the unique value proposition of our products, ensuring clear and compelling messaging across all channels
Collaborate with the demand generation team to create and execute high-response campaigns
Be the persona expert, developing deep market, industry, competitive, and buyer research to translate Turquoise’s products and value propositions to our audience
Create high-impact marketing materials, including sales collateral, case studies, and other product-related content
Provide the sales team with the tools, training, and resources they need to effectively sell and position our products
Requirements
What you bring to the Product Marketing Director role:
5+ years of Product Marketing experience in healthcare, with revenue cycle experience strongly preferred
Experience in marketing to stakeholders across the healthcare industry, including health systems, payers, and providers
Proven track record of creating and executing go-to-market plans for new products and features
Experience developing and delivering training and enablement programs for channel partners and sales teams
Self-starter with a bias toward action who can manage multiple, competing priorities in a fast-paced environment.
Proven ability to drive cross-functional initiatives, achieve stakeholder buy-in, and make decisions
Experience working in a fast-paced startup environment and comfort within a highly cross-functional role
Salary
The salary range for this full-time position is $190,000 - $210,000. Our salary ranges are determined by role and level and reflect the minimum and maximum salary across all US locations (please note: salaries are location agnostic). Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training. We will talk about compensation in our first conversation and be transparent throughout the process about which level we think is the best match for you in our organization. Please note that the salary range does not reflect total compensation, which includes base salary, benefits, and company stock options.
Benefits
Competitive pay with equity options
Stellar health care plan options (Medical, Dental & Vision), with FSA, DCFSA, & HSA options
Company-sponsored disability & life insurance
Unlimited PTO
401(k) + 4% Matching
Fully remote work + flexible working hours
$750 work-from-home setup budget
Paid quarterly in-person co-working weeks
Quarterly $150 co-hanging stipend to meet up with coworkers
Monthly $100 health and wellness benefit
Generous paid family leave
Annual $1,200 learning & development stipend
About Turquoise Health
At Turquoise, we're making healthcare pricing simpler, more transparent, and lower cost for everyone. Have you or a family member ever gotten an MRI, a lab, or even a straightforward surgery without knowing the cost in advance? That's bonkers, right? We're working to fix that.We're a Series B startup backed by top VCs a16z, Box Group, Bessemer Venture Partners, Tiger Global, Adams Street, and Yosemite. Most importantly, we're an accomplished group of folks (moonlighting as authors, bass players, improv instructors, chefs, linguists, and trivia buffs) with a passion for improving healthcare. We're eager to find ambitious and well-rounded teammates to join us on this mission.
Job Location
Turquoise Health is a fully remote company based in the US. We work with team members and contractors in the US and around the world, but we operate on US business hours and work with clients entirely based in the US. For this role, we are seeking US-based candidates.
Disability Accommodation Email
Turquoise Health is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact [email protected]
As the first Product Marketing Director, you will lead our go-to-market strategies across Turquoise Health’s growing product suite. We are looking for a Product Marketing leader who excels at clear storytelling, has the subject matter expertise, and whose superpower is conveying complex ideas in straightforward language. You will connect equally with our Sales and Product teams to tell our story, understand our buyers, and bring our solutions to market each year. The ideal candidate is a healthcare Product Marketer, with Revenue Cycle experience strongly preferred. Are you ready to help us make healthcare transparent for everyone? Then this is the role for you!
We strongly encourage BIPOC, people with disabilities, and LGBTQIA+ folks to apply for any open roles of interest. Building a truly diverse team is a challenge that we do not shy away from. Healthcare affects all people differently, but it significantly affects those in underserved communities. With a robust, diverse team, we are stronger and better equipped to change the future of healthcare for all.
Responsibilities
As Product Marketing Director, you'll…
Most of the time:
Develop and execute go-to-market strategies to bring products and solutions to market
Define and communicate the unique value proposition of our products, ensuring clear and compelling messaging across all channels
Collaborate with the demand generation team to create and execute high-response campaigns
Be the persona expert, developing deep market, industry, competitive, and buyer research to translate Turquoise’s products and value propositions to our audience
Create high-impact marketing materials, including sales collateral, case studies, and other product-related content
Provide the sales team with the tools, training, and resources they need to effectively sell and position our products
Requirements
What you bring to the Product Marketing Director role:
5+ years of Product Marketing experience in healthcare, with revenue cycle experience strongly preferred
Experience in marketing to stakeholders across the healthcare industry, including health systems, payers, and providers
Proven track record of creating and executing go-to-market plans for new products and features
Experience developing and delivering training and enablement programs for channel partners and sales teams
Self-starter with a bias toward action who can manage multiple, competing priorities in a fast-paced environment.
Proven ability to drive cross-functional initiatives, achieve stakeholder buy-in, and make decisions
Experience working in a fast-paced startup environment and comfort within a highly cross-functional role
Salary
The salary range for this full-time position is $190,000 - $210,000. Our salary ranges are determined by role and level and reflect the minimum and maximum salary across all US locations (please note: salaries are location agnostic). Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training. We will talk about compensation in our first conversation and be transparent throughout the process about which level we think is the best match for you in our organization. Please note that the salary range does not reflect total compensation, which includes base salary, benefits, and company stock options.
Benefits
Competitive pay with equity options
Stellar health care plan options (Medical, Dental & Vision), with FSA, DCFSA, & HSA options
Company-sponsored disability & life insurance
Unlimited PTO
401(k) + 4% Matching
Fully remote work + flexible working hours
$750 work-from-home setup budget
Paid quarterly in-person co-working weeks
Quarterly $150 co-hanging stipend to meet up with coworkers
Monthly $100 health and wellness benefit
Generous paid family leave
Annual $1,200 learning & development stipend
About Turquoise Health
At Turquoise, we're making healthcare pricing simpler, more transparent, and lower cost for everyone. Have you or a family member ever gotten an MRI, a lab, or even a straightforward surgery without knowing the cost in advance? That's bonkers, right? We're working to fix that.We're a Series B startup backed by top VCs a16z, Box Group, Bessemer Venture Partners, Tiger Global, Adams Street, and Yosemite. Most importantly, we're an accomplished group of folks (moonlighting as authors, bass players, improv instructors, chefs, linguists, and trivia buffs) with a passion for improving healthcare. We're eager to find ambitious and well-rounded teammates to join us on this mission.
Job Location
Turquoise Health is a fully remote company based in the US. We work with team members and contractors in the US and around the world, but we operate on US business hours and work with clients entirely based in the US. For this role, we are seeking US-based candidates.
Disability Accommodation Email
Turquoise Health is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact [email protected]