Product Marketing Manager
2024-10-26
USA
Zenput
Global restaurant brands run their operation on the Crunchtime platform. Delivering a consistent guest experience across every location and managing food and labor costs are at the core of how Crunchtime’s software is used today in over 125,000 locations across 100+ countries by the world’s top restaurant and foodservice operators. Customers including Chipotle, Culver’s, Domino’s, Dunkin’, Five Guys and P.F. Chang’s rely on our top-ranked platform which now includes Zenput to manage inventory, staff scheduling, learning and development, food safety, operational tasks and audits.
About the role
In this role, you will lead product launches, create sales tools and strategic content, and collaborate with cross-functional teams to deliver high-impact results. We’re looking for a PMM with a proven track record of launching new features and products at a SaaS technology company, who can balance a mix of fast-turnaround work and larger strategic initiatives.
What you’ll do as a Product Marketing Manager
Product launches: develop and execute comprehensive GTM plans for product launches, ensuring internal alignment across product, sales, and marketing teams for high-impact launches.
Messaging and Differentiation: lead the development of product naming, messaging, and positioning, highlighting what sets Crunchtime apart from competitors and aligning with the unique needs of our audience.
Sales Enablement: partner closely with sales leadership and account executives to create messaging, content, and tools that reduce friction in the sales process and help sales teams meet their goals.
Project Management: for yourself and with teams that you work with, you’ll create work-back plans that keep you and others on track to deliver materials and milestones on time.
Competitive Analysis: conduct competitive research for specific products to better understand our strengths, blindspots, craft competitive messaging and differentiation, capture stories (there are many) where we’ve won against other vendors.
Campaign Collaboration: work closely with the demand generation team to bring product positioning to life through integrated campaigns that drive pipeline and revenue growth.
Content Creation: develop thought leadership content that resonates with target audiences, showcases our category leadership, and differentiates our products in the market.
Customer Success Partnership: collaborate with the customer success team to create post-sales content that helps customers use our platform more strategically and gain the most value.
What we’re looking for
3-5+ years of product marketing experience at a B2B SaaS company, bonus if experience in PMM for multiple product lines and distinct roadmaps.
Strong ability to craft messaging and positioning that differentiates products in competitive markets; has examples of previous work.
Proven success in launching products/features, managing cross-functional projects, and delivering high-quality work on time.
Cross-functional collaboration and stakeholder management, building relationships with teams like product management, customer success, pro-services, etc. to get the right inputs and work more effectively.
Ability to execute quickly on smaller activities while managing larger strategic projects; you’ll have the confidence and ability to publish new sales slides or blog posts within your first 15-30 days.
Strong communication skills, with the ability to clearly articulate challenges, solutions, and product value to both internal and external audiences.
Deep empathy for customers, and an understanding of sales team challenges, with a focus on making sales processes more efficient and impactful.
Portfolio of successful product launches, sales materials, and other marketing content that you’ve created and can speak to, and/or examples of product marketing work that inspires you.
What you’ll get
Great mission-driven team members from diverse backgrounds with a strong company culture
Competitive pay
Flexible PTO
Paid company holidays
Yearly team off-sites
International travel opportunities
Medical, dental, and vision benefits (FSA, HSA & HRA options)
Basic & Voluntary Life Insurance
401k employer match
Wellness benefits (Headspace, Headspace+)
Commuter benefits
Work in an open environment on solutions that are reshaping the way businesses operate
Fun team events
Ability to have a big impact
10 weeks of paid parental leave
Fitness reimbursement
Learning & development funds
Equal Employment Opportunity Statement
At Crunchtime, we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic.
We have an inclusive and diverse workplace where every team member is respected and valued. As a global software development company, we believe that our diverse employee population enriches our work environment.
Join us in our mission to provide the best software solutions to the food industry. We encourage you to apply regardless of your background or experience; even if you don’t meet all the qualifications, because we believe unique experiences and perspectives make us a stronger team.
About the role
In this role, you will lead product launches, create sales tools and strategic content, and collaborate with cross-functional teams to deliver high-impact results. We’re looking for a PMM with a proven track record of launching new features and products at a SaaS technology company, who can balance a mix of fast-turnaround work and larger strategic initiatives.
What you’ll do as a Product Marketing Manager
Product launches: develop and execute comprehensive GTM plans for product launches, ensuring internal alignment across product, sales, and marketing teams for high-impact launches.
Messaging and Differentiation: lead the development of product naming, messaging, and positioning, highlighting what sets Crunchtime apart from competitors and aligning with the unique needs of our audience.
Sales Enablement: partner closely with sales leadership and account executives to create messaging, content, and tools that reduce friction in the sales process and help sales teams meet their goals.
Project Management: for yourself and with teams that you work with, you’ll create work-back plans that keep you and others on track to deliver materials and milestones on time.
Competitive Analysis: conduct competitive research for specific products to better understand our strengths, blindspots, craft competitive messaging and differentiation, capture stories (there are many) where we’ve won against other vendors.
Campaign Collaboration: work closely with the demand generation team to bring product positioning to life through integrated campaigns that drive pipeline and revenue growth.
Content Creation: develop thought leadership content that resonates with target audiences, showcases our category leadership, and differentiates our products in the market.
Customer Success Partnership: collaborate with the customer success team to create post-sales content that helps customers use our platform more strategically and gain the most value.
What we’re looking for
3-5+ years of product marketing experience at a B2B SaaS company, bonus if experience in PMM for multiple product lines and distinct roadmaps.
Strong ability to craft messaging and positioning that differentiates products in competitive markets; has examples of previous work.
Proven success in launching products/features, managing cross-functional projects, and delivering high-quality work on time.
Cross-functional collaboration and stakeholder management, building relationships with teams like product management, customer success, pro-services, etc. to get the right inputs and work more effectively.
Ability to execute quickly on smaller activities while managing larger strategic projects; you’ll have the confidence and ability to publish new sales slides or blog posts within your first 15-30 days.
Strong communication skills, with the ability to clearly articulate challenges, solutions, and product value to both internal and external audiences.
Deep empathy for customers, and an understanding of sales team challenges, with a focus on making sales processes more efficient and impactful.
Portfolio of successful product launches, sales materials, and other marketing content that you’ve created and can speak to, and/or examples of product marketing work that inspires you.
What you’ll get
Great mission-driven team members from diverse backgrounds with a strong company culture
Competitive pay
Flexible PTO
Paid company holidays
Yearly team off-sites
International travel opportunities
Medical, dental, and vision benefits (FSA, HSA & HRA options)
Basic & Voluntary Life Insurance
401k employer match
Wellness benefits (Headspace, Headspace+)
Commuter benefits
Work in an open environment on solutions that are reshaping the way businesses operate
Fun team events
Ability to have a big impact
10 weeks of paid parental leave
Fitness reimbursement
Learning & development funds
Equal Employment Opportunity Statement
At Crunchtime, we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic.
We have an inclusive and diverse workplace where every team member is respected and valued. As a global software development company, we believe that our diverse employee population enriches our work environment.
Join us in our mission to provide the best software solutions to the food industry. We encourage you to apply regardless of your background or experience; even if you don’t meet all the qualifications, because we believe unique experiences and perspectives make us a stronger team.