Product Marketing Manager
2024-09-04
USA
Lithic
Lithic creates card issuing and payment infrastructure for technology companies that just works. We help some of the world’s fastest-growing digital banks, fintech companies, and software companies process billions in transactions annually.*Role can be hired in New York City, NY or Salt Lake City, UT or Sioux Falls, SD or Austin, TX, or San Francisco, CA.
We’re looking for an experienced Product Marketing Manager to help drive go-to-market for Lithic’s solutions. You’ll work with Product and Engineering teams to define and launch our roadmap and with Marketing and Sales teams to drive awareness, consideration, and adoption across the spectrum, from startups to enterprises.
What You'll Do:
Craft compelling product positioning and messaging that effectively conveys Lithic’s unique value proposition for existing products and new product launches.
Develop and execute product marketing strategies for new products including market research, competitive analysis, positioning, messaging, and launching campaigns.
Develop and refine assets to support the GTM team in driving deal velocity and product adoption, including sales enablement materials such as decks, one-pagers, case studies, white-papers, and blog posts.
Lead the management of our website, testing and optimizing presentation and copy working collaboratively with design and partners.
Collaborate across the Marketing, Product, Sales, and other internal teams across a range of disciplines to execute on your work.
What You Bring:
5-7+ years of experience in product marketing, within the Fintech space is a huge plus
Proven success in creating compelling messaging and product marketing assets from the ground up for highly technical products
Experience managing websites and working with external agencies to maintain an impactful site.
Strong capacity for cross-functional collaboration, building relationships with stakeholders across all levels of the organization.
Data-driven mindset with experience in leveraging insights to drive decision-making
Excellent communication skills and the ability to articulate complex concepts clearly and persuasively in written content
Adaptability in a fast-paced and dynamic startup environment, with a strong bias towards action
Expected Salary Range: $142,000 - $174,000 USD
#LI-AS1Benefits:
Health, vision, and dental insurance
Unlimited PTO
401(k) match
Life Insurance and AD&D policy
3% cashback on all Privacy purchases
We’re looking for an experienced Product Marketing Manager to help drive go-to-market for Lithic’s solutions. You’ll work with Product and Engineering teams to define and launch our roadmap and with Marketing and Sales teams to drive awareness, consideration, and adoption across the spectrum, from startups to enterprises.
What You'll Do:
Craft compelling product positioning and messaging that effectively conveys Lithic’s unique value proposition for existing products and new product launches.
Develop and execute product marketing strategies for new products including market research, competitive analysis, positioning, messaging, and launching campaigns.
Develop and refine assets to support the GTM team in driving deal velocity and product adoption, including sales enablement materials such as decks, one-pagers, case studies, white-papers, and blog posts.
Lead the management of our website, testing and optimizing presentation and copy working collaboratively with design and partners.
Collaborate across the Marketing, Product, Sales, and other internal teams across a range of disciplines to execute on your work.
What You Bring:
5-7+ years of experience in product marketing, within the Fintech space is a huge plus
Proven success in creating compelling messaging and product marketing assets from the ground up for highly technical products
Experience managing websites and working with external agencies to maintain an impactful site.
Strong capacity for cross-functional collaboration, building relationships with stakeholders across all levels of the organization.
Data-driven mindset with experience in leveraging insights to drive decision-making
Excellent communication skills and the ability to articulate complex concepts clearly and persuasively in written content
Adaptability in a fast-paced and dynamic startup environment, with a strong bias towards action
Expected Salary Range: $142,000 - $174,000 USD
#LI-AS1Benefits:
Health, vision, and dental insurance
Unlimited PTO
401(k) match
Life Insurance and AD&D policy
3% cashback on all Privacy purchases