Product Marketing Specialist

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,and the community as a whole.We have a rich and storied history. Colibri is one of the pioneers of online professional education,introducing some of the first web-based professional education courses in 2001. Today, the company’sfamily of brands are the leading online professional education platforms in their respective end-markets.We proudly to serve >1 million customers annually and employ more than 1,500 mission-alignedprofessionals. To learn more, please visit: www.colibrigroup.comPosition Overview: The Financial Services Product Marketing Specialist leads marketing programs and tactics to support the growth of the Financial Services businesses. This person will support the marketing manager in all aspects of financial services product marketing including strategy, market and competitive analysis, revenue forecasting, creative development and management of multi-channel marketing campaigns leveraging both digital and traditional channels. What You'll DoLead multi-channel marketing campaigns including but not limited to direct mail, print, email and web assets Develop creative briefs, work with internal creative, production, web and email teams to execute programs and campaigns Analyze and present results of marketing programs Support manager in strategy development, market and competitive analysis, marketing research and product positioning Partner with financial services product and curriculum teams to identify courses to feature in marketing campaigns and collateral Other duties as assigned What You'll Need to Succeed2-4 years of marketing experience Bachelor’s Degree in marketing, communications or related field Strong leadership, time management, organizational skills and attention to detail Ability to juggle multiple projects in a fast-paced environment Ability to analyze marketing campaigns, data, and present results Ability to track and measure major KPIs (key performance indicators) Strong presentation and communication skills Ability to work independently and collaborate with team members Strong analytical and decision-making skills Extremely detail oriented and acute attention to accuracy Excellent written and verbal communication skills, with strong editing capabilities Understanding of marketing and business development principles Education industry experience a plus. Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!