SEM Strategist
2024-12-26
USA
Unlockhealth
Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.Title: SEM StrategistDirect Manager Title: Manager, SEM Strategy
The RoleThe purpose of the SEM Strategist is to assist the Account Management team with digital strategy, advice, and support; to help keep abreast of SEM platform offerings, policies, and products; and to support the scalability of the Account team as the organization grows.
What You’ll Do
Strategy Team Management & Collaboration
Collaborate with SEM Strategy Manager Programmatic & Social Strategy Manager on new business opportunities, renewals, and upsells
Present a unified recommendation for Performance Marketing using the All-In core offering, with direct ownership of the SEM portion of the recommendations
New Hire Onboarding
Lead applicable training sessions
Help build a library of training materials and resources
Sales & Client Services Support
Budget Recommendations:
Recommendations as requested from the Sales and Client Services team, and work collaboratively with client teams as needed
Develop presentations or training sessions for clients to explain SEM strategies, industry trends, and performance data
Proactive Recommendations: Provide forward-thinking recommendations for upsells or budget reallocations based on campaign performance and industry shifts
RFPs:
Assist with RFPs from a client strategy perspective
Pull data as needed or work with data teams together on information for RFPs as needed
Digital Strategy
Policy & Guidelines:
Ensure all campaigns comply with HIPAA,PHI, and other sensitive healthcare regulations, providing best practices and strategic guidance
Strategic Guidance:
Support CMs/Sales/Client Leads with ad hoc strategy & support, campaign optimizations, inquiries, etc., as needed in tandem with other resources
Ongoing refinement and development of keyword templates
Assist with campaign audits and reviews
Client Support:
Support CMs/Sales/Client Leads on select client calls from a strategy/backup perspective as needed, in tandem with other resources
Create tailored SEM strategies based on client-specific goals, service lines, and geographic priorities
Regularly assess campaign performance with ad ops team, and implement refinements to maximize efficiency and achieve KPIs
Platforms & Products:
Partner with platforms like Google and Bing to pilot new features and products, evaluating their potential for healthcare clients
Dig into & research digital strategy trends as needed for the company
Look into platform changes, updates, product features, and trends
Meet with Google reps as needed
Deployment:
Serve as a mentor to junior SEM team members, helping them grow their knowledge of healthcare-focused SEM strategies
Stay up to date on SEM certifications and trends, providing ongoing training to the team to align with industry changes
Research the next steps and strategy and provide recommendations on any deployments needed
Support the education, roll-out, and next steps of any product adoptions, updates or changes
Assist with the implementations of initiatives as needed
Ideal Qualifications
3+ years of hands-on experience managing large-scale SEM campaigns, preferably in the healthcare industry
Proficiency in tools like Google Ads and Bing Ads
Nice to Have
Experience with healthcare SEM campaigns, including sensitive targeting strategies and compliance expertise
Perks and Benefits
Competitive Salary
Health, Dental, and Vision benefit packages to fit all types of lifestyles
Life, Short- and Long-Term Disability Insurance paid 100% by the company
FSA / HSA Options
401(K) with a generous company match program
Flexible Paid Time Off (aka- unlimited)
Paid Parental Leave
Hybrid and Remote work schedules available
Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
Employee Referral Program
About Unlock:Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creativity, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.
Equality Opportunity Employer StatementUnlock and its affiliate companies is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
For internal coding use only: Performance Marketing/Media/CoGs
#LI-Remote
The RoleThe purpose of the SEM Strategist is to assist the Account Management team with digital strategy, advice, and support; to help keep abreast of SEM platform offerings, policies, and products; and to support the scalability of the Account team as the organization grows.
What You’ll Do
Strategy Team Management & Collaboration
Collaborate with SEM Strategy Manager Programmatic & Social Strategy Manager on new business opportunities, renewals, and upsells
Present a unified recommendation for Performance Marketing using the All-In core offering, with direct ownership of the SEM portion of the recommendations
New Hire Onboarding
Lead applicable training sessions
Help build a library of training materials and resources
Sales & Client Services Support
Budget Recommendations:
Recommendations as requested from the Sales and Client Services team, and work collaboratively with client teams as needed
Develop presentations or training sessions for clients to explain SEM strategies, industry trends, and performance data
Proactive Recommendations: Provide forward-thinking recommendations for upsells or budget reallocations based on campaign performance and industry shifts
RFPs:
Assist with RFPs from a client strategy perspective
Pull data as needed or work with data teams together on information for RFPs as needed
Digital Strategy
Policy & Guidelines:
Ensure all campaigns comply with HIPAA,PHI, and other sensitive healthcare regulations, providing best practices and strategic guidance
Strategic Guidance:
Support CMs/Sales/Client Leads with ad hoc strategy & support, campaign optimizations, inquiries, etc., as needed in tandem with other resources
Ongoing refinement and development of keyword templates
Assist with campaign audits and reviews
Client Support:
Support CMs/Sales/Client Leads on select client calls from a strategy/backup perspective as needed, in tandem with other resources
Create tailored SEM strategies based on client-specific goals, service lines, and geographic priorities
Regularly assess campaign performance with ad ops team, and implement refinements to maximize efficiency and achieve KPIs
Platforms & Products:
Partner with platforms like Google and Bing to pilot new features and products, evaluating their potential for healthcare clients
Dig into & research digital strategy trends as needed for the company
Look into platform changes, updates, product features, and trends
Meet with Google reps as needed
Deployment:
Serve as a mentor to junior SEM team members, helping them grow their knowledge of healthcare-focused SEM strategies
Stay up to date on SEM certifications and trends, providing ongoing training to the team to align with industry changes
Research the next steps and strategy and provide recommendations on any deployments needed
Support the education, roll-out, and next steps of any product adoptions, updates or changes
Assist with the implementations of initiatives as needed
Ideal Qualifications
3+ years of hands-on experience managing large-scale SEM campaigns, preferably in the healthcare industry
Proficiency in tools like Google Ads and Bing Ads
Nice to Have
Experience with healthcare SEM campaigns, including sensitive targeting strategies and compliance expertise
Perks and Benefits
Competitive Salary
Health, Dental, and Vision benefit packages to fit all types of lifestyles
Life, Short- and Long-Term Disability Insurance paid 100% by the company
FSA / HSA Options
401(K) with a generous company match program
Flexible Paid Time Off (aka- unlimited)
Paid Parental Leave
Hybrid and Remote work schedules available
Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
Employee Referral Program
About Unlock:Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creativity, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.
Equality Opportunity Employer StatementUnlock and its affiliate companies is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
For internal coding use only: Performance Marketing/Media/CoGs
#LI-Remote