Senior Brand Gen Manager
2024-10-31
USA
Samsara
Who we are
Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.
Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.About the role:
We are looking for a highly strategic and collaborative Sr. BrandGen Manager to join the Brand, Creative, & Content Team at Samsara. In this role, you will be responsible for leading the development and execution of fully integrated, omni-channel brand campaigns. You will collaborate closely with cross-functional teams, including Growth, Digital, and Brand to design, launch, and optimize integrated campaigns that build brand awareness, nurture prospects, and move target audiences through the funnel. This role is critical in ensuring that Samsara’s brand continues to grow while delivering measurable business impact.
This role is open to candidates residing in the US.
In this role, you will:
Lead the strategy, planning, and execution of fully integrated, omni-channel brand-gen campaigns, that drive brand awareness, engagement, and lead generation for Samsara.
Identify key audience segments in specific industries to ensure tailored messaging and targeting in all campaign activities.
Work closely with Growth, Digital, and Brand teams to align on campaign goals, messaging, content needs, and KPI’s.
Work with Content and Creative teams to develop compelling assets tailored for top-of-funnel audiences.
Track and measure campaign performance, using data insights to optimize campaigns in real-time and ensure continuous improvement of key metrics, including traffic, engagement, and MQLs.
Oversee the execution of brand to demand campaigns across multiple channels, including digital ads, social media, trade publications, email marketing, and event-based marketing efforts.
Drive initiatives that encourage faster movement from awareness to consideration to purchase, utilizing data-driven insights to influence decision-making.
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
Minimum requirements for the role:
8+ years of experience with focus on global campaigns, brand manager, lead generation or growth marketing roles.
Proven track record of developing and executing successful fully integrated campaigns that reach across multiple channels (social, digital, growth etc).
Strong understanding of brand strategy, audience segmentation, and multi-channel campaign execution.
Ability to analyze performance data and optimize campaigns based on real-time insights to achieve business outcomes.
Ability to easily generate innovative ideas for campaigns.
Excellent communication and project management skills with a demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
Ability to thrive in a fast-paced environment and adapt strategies as business needs evolve.
Bachelor’s Degree or equivalent experience required.
Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually.
We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market positioning.The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.$96,985—$163,000 USDAt Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.
Benefits
Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.
Accommodations
Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [email protected] or click here if you require any reasonable accommodations throughout the recruiting process.
Flexible Working
At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.
Fraudulent Employment Offers
Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.
Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.
Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.About the role:
We are looking for a highly strategic and collaborative Sr. BrandGen Manager to join the Brand, Creative, & Content Team at Samsara. In this role, you will be responsible for leading the development and execution of fully integrated, omni-channel brand campaigns. You will collaborate closely with cross-functional teams, including Growth, Digital, and Brand to design, launch, and optimize integrated campaigns that build brand awareness, nurture prospects, and move target audiences through the funnel. This role is critical in ensuring that Samsara’s brand continues to grow while delivering measurable business impact.
This role is open to candidates residing in the US.
In this role, you will:
Lead the strategy, planning, and execution of fully integrated, omni-channel brand-gen campaigns, that drive brand awareness, engagement, and lead generation for Samsara.
Identify key audience segments in specific industries to ensure tailored messaging and targeting in all campaign activities.
Work closely with Growth, Digital, and Brand teams to align on campaign goals, messaging, content needs, and KPI’s.
Work with Content and Creative teams to develop compelling assets tailored for top-of-funnel audiences.
Track and measure campaign performance, using data insights to optimize campaigns in real-time and ensure continuous improvement of key metrics, including traffic, engagement, and MQLs.
Oversee the execution of brand to demand campaigns across multiple channels, including digital ads, social media, trade publications, email marketing, and event-based marketing efforts.
Drive initiatives that encourage faster movement from awareness to consideration to purchase, utilizing data-driven insights to influence decision-making.
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
Minimum requirements for the role:
8+ years of experience with focus on global campaigns, brand manager, lead generation or growth marketing roles.
Proven track record of developing and executing successful fully integrated campaigns that reach across multiple channels (social, digital, growth etc).
Strong understanding of brand strategy, audience segmentation, and multi-channel campaign execution.
Ability to analyze performance data and optimize campaigns based on real-time insights to achieve business outcomes.
Ability to easily generate innovative ideas for campaigns.
Excellent communication and project management skills with a demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
Ability to thrive in a fast-paced environment and adapt strategies as business needs evolve.
Bachelor’s Degree or equivalent experience required.
Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually.
We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market positioning.The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.$96,985—$163,000 USDAt Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.
Benefits
Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.
Accommodations
Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [email protected] or click here if you require any reasonable accommodations throughout the recruiting process.
Flexible Working
At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.
Fraudulent Employment Offers
Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.