Senior Content Marketing Manager

The CompanyMedely is a high-growth series-C technology start-up reimagining the future of healthcare work by providing an on-demand marketplace and workforce management tools. With the support of top-tier investors, Medely has quickly become a go-to platform for healthcare professionals to instantly access high-paying jobs with the freedom and flexibility to work when and where they want. As a fully remote team of sharp, collaborative, and entrepreneurial individuals, we are dedicated to redefining the way healthcare workers and facilities work together to provide for patients. We are looking for passionate and skilled professionals to join our team and help us take on tough challenges in this fast-expanding healthcare industry segment. Join us in our mission to transform the healthcare staffing industry and improve patient lives!Job SummaryThe Senior Content Marketing Manager at Medely is responsible for developing and executing the content marketing strategy, working with stakeholders around the marketing team and company. This person will develop tactics and collateral that will drive awareness, engagement, and demand generation for our products across both sides of our marketplace and SaaS offering. Types of content will include thought leadership writing, design, web, blog, social, etc. This role interacts with multiple marketing and business partners around the company, including senior leadership.Key Responsibilities:Develop and own the content marketing strategy and socialize it across the business to multiple departments and leaders Own the creation of content and editorial calendar to support campaigns, lead generation, and the buyer's journeyManage an external team of content writers, SEO vendors, designers, and video producers to ideate, create, and distribute compelling content across multiple channels (blog, website, social media, email, etc.)Conduct research to deeply understand the target audience, their pain points, and the competitive landscape to inform content themes and topicsCollaborate with subject matter experts to produce high-quality, authoritative content that educates and engages the audienceUtilize SEO best practices to optimize content for search and discoverabilityAnalyze content performance data to continuously improve content strategy and identify new opportunitiesStay up-to-date on content marketing trends and make recommendations to enhance the company's approachManage Medely’s social media coordinator for B2B and B2C efforts and a roster of healthcare influencers Own the design template and brand system across the businessQualifications:5+ years of experience in content marketing, preferably in a B2B SaaS environmentDesign background and ability to execute across channelsExcellent writing, editing, and content creation skillsStrong project management and cross-functional collaboration abilitiesProficient in content optimization, distribution, and performance trackingExperience managing a team of content professionalsFamiliarity with marketing automation, CRM, and web analytics toolsFamiliarity with Adobe Creative Suite and FigmaBachelor's degree in marketing, communications, journalism, or a related fieldWhy Medely: Benefits & PerksCompetitive Compensation: Based on experience and performanceLong-term Incentives: 401kHealthcare Benefits: Full suite of benefits including medical, dental, and vision insuranceFlexibility: We believe that work/life balance is important, so we offer twenty days of Paid Time Off and eleven paid holidays.Paid parental leavePurpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!Ownership: Drive meaningful business impact on a team you’ll help build and define!Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!We're an equal opportunity employer to all. We interview and hire applicants of all backgrounds, orientations, expressions, and identities.Work location is flexible if approved by Medely.Medely does not accept unsolicited resumes from agencies. We consider any resume (CV) or biography received from an agency or outside recruiter without prior approval from a member of the Medely Human Resources or Recruiting team to be unsolicited and gratuitous, and such submissions will not be recognized by Medely for purposes of “ownership” of the candidate.We are an E-Verify company.