Senior Director of Product Marketing and Growth - B2B / Advertising
2024-11-11
USA
Mozilla
Why Mozilla?
Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox, the privacy-minded web browser, and Pocket, a service for keeping up with the best content online. Now, with more than 225 million people around the world using our products each month, we’re shaping the next 25 years of technology and helping to reclaim an internet built for people, not companies. Our work focuses on diverse areas including AI, social media, security and more. And we’re doing this while never losing our focus on our core mission – to make the internet better for people.
The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation. This means we aren’t beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world, Mozillians design, build and distribute open-source software that enables people to enjoy the internet on their terms.
About this team and role:
Are you eager to build a better internet? We are looking for a Senior Director of B2B Growth and Product Marketing to grow our privacy-focused Advertising business. You’ll build a high-performing team and establish yourself as an inspiring, cross-functional leader to drive business growth. The ideal candidate has passion for building a healthier and more privacy-respecting advertising industry. They have shown results driving growth for Advertising products and working with dynamic cross-functional teams (including Product, Data & Analytics, Comms, and Sales). They are a proactive thought leader and a clarifying force to help our product and sales teams drive growth.
In this leadership role, you understand the digital advertising landscape and you are familiar with privacy, policy and data concerns impacting the ad industry. You will apply your deep understanding of advertiser and publisher needs to influence the product strategy, and are directly responsible for the marketing activity, in addition to building and developing the technical capability within your team.
What You'll Do:
Define and lead the multi-year revenue and client growth strategy for Mozilla’s portfolio of Ads products, including Mozilla Ads surfaces and Anonym
Develop clear, compelling, and differentiated product positioning and messaging that resonates with target audiences
Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends, using insights to inform the product roadmaps.
Define and implement marketing growth plans globally including events, content marketing, social, and thought leadership plans, collaborating closely with channel leaders to develop and optimize marketing campaigns
Partner closely with Sales teams, building a sales enablement toolkit to drive revenue growth
Usher new launches out the door with tightly coordinated go-to-market strategies.
Build, lead and mentor a team of product marketing managers
What you’ll bring:
12+ years experience in product marketing, including go-to-market strategy and release marketing, for an Ads platform or Ad Tech product
5+ years of experience leading organizations
Experience building and launching a net-new (0-1) function, defining core processes and scalable frameworks
Proven ability to influence senior executives, bringing clarity amid ambiguity, and effect change at every level of the organization
Solid understanding of the ad sales process, customer needs, and market trends
Passion for being the voice of the customers for our product partners and the storyteller of our products to our customers.
Exceptional leadership and team-building skills, with a proven track record of hiring and growing top talent
Strong marketing proficiencies across strategic planning, inbound customer insights, positioning, event and content marketing, and sales enablement
Experience working with Sales, Product/Engineering, Comms, Policy, and Strategy teams
Ability to translate technical information into actionable context for marketing and vice versa
Highly data-driven with strength in deriving actionable insights from data and research
Experience working in a fast-paced environment and across different time zones and regions
What you’ll get:
Generous performance-based bonus plans to all eligible employees - we share in our success as one team
Rich medical, dental, and vision coverage
Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
Quarterly all-company wellness days where everyone takes a pause together
Country specific holidays plus a day off for your birthday
One-time home office stipend
Annual professional development budget
Quarterly well-being stipend
Considerable paid parental leave
Employee referral bonus program
Other benefits (life/AD&D, disability, EAP, etc. - varies by country)
About Mozilla
Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.
Commitment to diversity, equity, inclusion, and belonging
Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.
We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at [email protected] to request accommodation.
We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.
Group: B
#LI-REMOTE
Req ID: R2695
Hiring Ranges:US Tier 1 Locations$241,000—$351,000 USDUS Tier 2 Locations$222,000—$323,000 USDUS Tier 3 Locations$205,000—$298,000 USD
Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox, the privacy-minded web browser, and Pocket, a service for keeping up with the best content online. Now, with more than 225 million people around the world using our products each month, we’re shaping the next 25 years of technology and helping to reclaim an internet built for people, not companies. Our work focuses on diverse areas including AI, social media, security and more. And we’re doing this while never losing our focus on our core mission – to make the internet better for people.
The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation. This means we aren’t beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world, Mozillians design, build and distribute open-source software that enables people to enjoy the internet on their terms.
About this team and role:
Are you eager to build a better internet? We are looking for a Senior Director of B2B Growth and Product Marketing to grow our privacy-focused Advertising business. You’ll build a high-performing team and establish yourself as an inspiring, cross-functional leader to drive business growth. The ideal candidate has passion for building a healthier and more privacy-respecting advertising industry. They have shown results driving growth for Advertising products and working with dynamic cross-functional teams (including Product, Data & Analytics, Comms, and Sales). They are a proactive thought leader and a clarifying force to help our product and sales teams drive growth.
In this leadership role, you understand the digital advertising landscape and you are familiar with privacy, policy and data concerns impacting the ad industry. You will apply your deep understanding of advertiser and publisher needs to influence the product strategy, and are directly responsible for the marketing activity, in addition to building and developing the technical capability within your team.
What You'll Do:
Define and lead the multi-year revenue and client growth strategy for Mozilla’s portfolio of Ads products, including Mozilla Ads surfaces and Anonym
Develop clear, compelling, and differentiated product positioning and messaging that resonates with target audiences
Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends, using insights to inform the product roadmaps.
Define and implement marketing growth plans globally including events, content marketing, social, and thought leadership plans, collaborating closely with channel leaders to develop and optimize marketing campaigns
Partner closely with Sales teams, building a sales enablement toolkit to drive revenue growth
Usher new launches out the door with tightly coordinated go-to-market strategies.
Build, lead and mentor a team of product marketing managers
What you’ll bring:
12+ years experience in product marketing, including go-to-market strategy and release marketing, for an Ads platform or Ad Tech product
5+ years of experience leading organizations
Experience building and launching a net-new (0-1) function, defining core processes and scalable frameworks
Proven ability to influence senior executives, bringing clarity amid ambiguity, and effect change at every level of the organization
Solid understanding of the ad sales process, customer needs, and market trends
Passion for being the voice of the customers for our product partners and the storyteller of our products to our customers.
Exceptional leadership and team-building skills, with a proven track record of hiring and growing top talent
Strong marketing proficiencies across strategic planning, inbound customer insights, positioning, event and content marketing, and sales enablement
Experience working with Sales, Product/Engineering, Comms, Policy, and Strategy teams
Ability to translate technical information into actionable context for marketing and vice versa
Highly data-driven with strength in deriving actionable insights from data and research
Experience working in a fast-paced environment and across different time zones and regions
What you’ll get:
Generous performance-based bonus plans to all eligible employees - we share in our success as one team
Rich medical, dental, and vision coverage
Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
Quarterly all-company wellness days where everyone takes a pause together
Country specific holidays plus a day off for your birthday
One-time home office stipend
Annual professional development budget
Quarterly well-being stipend
Considerable paid parental leave
Employee referral bonus program
Other benefits (life/AD&D, disability, EAP, etc. - varies by country)
About Mozilla
Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.
Commitment to diversity, equity, inclusion, and belonging
Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.
We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at [email protected] to request accommodation.
We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.
Group: B
#LI-REMOTE
Req ID: R2695
Hiring Ranges:US Tier 1 Locations$241,000—$351,000 USDUS Tier 2 Locations$222,000—$323,000 USDUS Tier 3 Locations$205,000—$298,000 USD