Senior Manager, Digital Marketing SEO

Noodle is higher education’s leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is “to empower universities to change the world.” We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected.Our Senior Digital Marketing Manager will focus on SEO to enhance visibility in Organic Search for our Partner institutions. Leading a team of Analysts, you’ll develop and execute strategies across a range of digital marketing needs, from sitemaps and keyword research to content creation processes and UX improvements. This role requires cross-functional collaboration to support a diverse client portfolio. A solid understanding of Sales Funnels is essential to communicate strategies and performance insights effectively to internal and external stakeholders, ensuring alignment with business objectives.You’ll be instrumental in establishing and refining processes for timely website reporting and providing actionable recommendations. As the Senior Manager, your main responsibility is to grow organic traffic and increase lead volume across a managed portfolio of websites.As our Senior Manager, Digital Marketing SEO, you will: Leadership & Team Management: Lead and mentor a team of two analysts, providing guidance in executing best in class SEO strategies and fostering professional growthStrategic Development: Design and implement comprehensive digital marketing and SEO strategies to prospect generation and conversion funnel improvementsCross-Functional Collaboration: Work closely with the paid media team, creative teams, developers, and content writers to ensure cohesive and effective marketing execution across all platformsPerformance Analysis: Utilize analytics tools (e.g., Google Analytics, SEMrush) and data visualization tool (Tableau) to track campaign performance, interpret data, and derive actionable insights for continuous improvementSEO Optimization: In conjunction with your team, conduct keyword research, technical audits, and competitive analysis to identify optimization opportunities and implement best practicesCommunication & Reporting: Regularly communicate strategies, results, and optimization recommendations to General Managers and other internal and external stakeholders to inform business decisionsMarket Research: Analyze market trends, consumer behavior, and competitor activities to identify new opportunities and inform strategic directionYou have:5-7 years SEO and digital marketing growth experienceBachelor’s degree or equivalent certifications/experienceStrong foundational understanding of SEO principles and recent updates in the industryStrong research skillsWorking knowledge of Google Workspace (Docs, Slides, Sheets)Excellent verbal and written communication and presentation skillsExpertise with industry-relevant tools, including Google Analytics, Search Console, SEMRush, WordPress, MozAbility to think creatively with a desire to continue learning new skillsAbility to work effectively in dynamic, rapidly changing, team-based environmentNoodle Benefits:Work from our beautiful NYC office OR the comfort of your home office!Great compensation package!401K + match, bonus potential, and equity opportunitiesTools you need on us! Mac is our computer of choiceOur insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependentsPaid Parental LeavePre-tax commuter benefits4 weeks paid vacation + 10 paid holidays + paid sick leaveAccess to mental health services like Ginger and TalkspaceAnnual education stipend for lifelong learningGrowth - we pride ourselves on creating environments where employees can be themselves and grow within and around the companyAt Noodle, we hire people who will help us change the future of online education. Even if you don't think you check off every bullet point on this list, we still encourage you to apply! We value both current experience and future potential.Noodle is committed to creating a welcoming and inclusive workplace for everyone. We value and celebrate our differences because those differences are what make our team shine. We hire great people from different backgrounds, not just because it's the right thing to do, but because it makes us stronger as a whole. Women, people of color, LGBTQIA2S+ individuals, and members of other underrepresented groups are strongly encouraged to apply. Noodle is an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, or veteran status.