Senior Manager, Marketing Automation & Technology
2024-08-26
USA
Cision
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.
Cision is looking for a Senior Manager of Marketing Automation & Technology to join the Marketing Operations Team. This person’s primary responsibilities will include managing marketing technology and complex system integrations. They will also support audience segmentation and database governance. The ideal candidate is technically inclined, logic oriented, and data savvy. They will report to Cision’s Global Director of Marketing Operations.
Requirements:
Lead strategic cross-functional MOps initiatives including onboarding new marketing technologies and major system or process updates:
Requirement gathering and documentation
Project management and stakeholder communication
Alignment with IT and Web Operations
Platform configuration and integrations
End user training and enablement
Strategically implement, manage, and troubleshoot integrations across our MarTech stack:
Manage automated syncs between Eloqua and four regional Salesforce instances
Oversee complex lead creation programs
Ensure seamless integrations between our websites and Eloqua / MarTech tools
Own and manage select MarTech tools:
Advocate for platform adoption
Support new use cases defined by Marketing teams
Manage users and licenses
Audit usage and make contract renewal recommendations
Support advancements in audience segmentation and promote database health and governance:
Identify best data sources and integrations for evolving marketing segmentation needs
Support data enrichment and contact acquisition strategies
Perform data manipulation to manage dirty or incomplete data
Monitor contact database health and implement database management best practices
Help ensure our processes and programs are compliant with privacy and consent laws
Qualifications:
5+ years of technical Eloqua experience including integration management, complex operational programs, and segment configuration
3+ years of implementing and managing MarTech tools (beyond core MAP)
Experiencing managing large-scale cross-functional MOps initiatives
Strong Excel skills related to data transformation and analysis
Understanding of the SaaS business model and B2B Marketing funnel
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact [email protected]
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.
Cision is looking for a Senior Manager of Marketing Automation & Technology to join the Marketing Operations Team. This person’s primary responsibilities will include managing marketing technology and complex system integrations. They will also support audience segmentation and database governance. The ideal candidate is technically inclined, logic oriented, and data savvy. They will report to Cision’s Global Director of Marketing Operations.
Requirements:
Lead strategic cross-functional MOps initiatives including onboarding new marketing technologies and major system or process updates:
Requirement gathering and documentation
Project management and stakeholder communication
Alignment with IT and Web Operations
Platform configuration and integrations
End user training and enablement
Strategically implement, manage, and troubleshoot integrations across our MarTech stack:
Manage automated syncs between Eloqua and four regional Salesforce instances
Oversee complex lead creation programs
Ensure seamless integrations between our websites and Eloqua / MarTech tools
Own and manage select MarTech tools:
Advocate for platform adoption
Support new use cases defined by Marketing teams
Manage users and licenses
Audit usage and make contract renewal recommendations
Support advancements in audience segmentation and promote database health and governance:
Identify best data sources and integrations for evolving marketing segmentation needs
Support data enrichment and contact acquisition strategies
Perform data manipulation to manage dirty or incomplete data
Monitor contact database health and implement database management best practices
Help ensure our processes and programs are compliant with privacy and consent laws
Qualifications:
5+ years of technical Eloqua experience including integration management, complex operational programs, and segment configuration
3+ years of implementing and managing MarTech tools (beyond core MAP)
Experiencing managing large-scale cross-functional MOps initiatives
Strong Excel skills related to data transformation and analysis
Understanding of the SaaS business model and B2B Marketing funnel
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact [email protected]
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.