Senior Marketing Technology Analyst

2024-11-06
USA
Bounteous
Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership. Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win. We are seeking a Contract Marketing Technology Analyst to support high-impact Marketing Technology implementations and ongoing omni-channel digital marketing optimization efforts for our clients. This role will collaborate closely with cross-functional teams to bring engaging digital customer experiences to life and should excel at breaking down complex processes and methodologies into clear, accessible insights for both clients and internal teams. Experience with Adobe Journey Optimizer is strongly preferred. This role requires a solid grasp of industry trends, campaign management best practices, and marketing technologies. We’re looking for someone who is detail-oriented, highly organized, and self-driven. Adaptable, tech-savvy, and data-focused, the Marketing Technology Analyst should embrace continuous learning and demonstrate a commitment to applying their expertise to support the unique needs of each client. This is a part-time, ~30 hours/week, 8-week contract engagement, starting immediately. Availability during core business hours (US Central/Eastern time zones) is required.Role and Responsibilities Lead discovery efforts: gather essential information from clients and internal stakeholders to document business needs and solution requirements for digital marketing campaignsBuild an in-depth understanding of each client’s business and data capabilities to optimize campaign targeting and execution, aligning with their marketing objectivesCreate, maintain, and share comprehensive solution documentation and detailed campaign plans for seamless executionProvide expert consultation to engineering and development teams on solution requirements throughout Marketing Technology platform implementations and individual campaign builds Oversee quality assurance and testing processes for platform configurations and campaigns, ensuring solutions align with client business needs, including audience targeting, data flows, dynamic content, and touchpoint renderingInitiate and manage platform and campaign change controls, coordinating with stakeholders on requirements gathering, documentation, development, and testing to ensure successful implementationWork closely with project management to handle workflows and deadlines for multiple platform-related projects and change controlsServe as the primary Marketing Technology contact for internal and client teams, addressing platform-related requests and providing subject matter expertise on each client’s unique platform capabilities and limitationsSupport senior team members in Marketing Technology discovery and roadmapping efforts Assist the Campaign Operations team for ongoing campaign development Preferred Qualifications3-5 years of experience in a marketing-related role working with campaign management tools for omni-channel marketing development and execution2+ years of experience in a client-facing roleExperience at a digital-first agency or consultancy strongly preferred, with a solid understanding of agency structures and agile project management methodologiesExperience with cross-channel campaign management platforms such as Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, and/or Braze; familiarity with Adobe Journey Optimizer a strong plus Experience in digital marketing strategies, testing, and deployment, including campaign types like email, text, and push notificationsStrong knowledge of campaign execution processes, audience segmentation, industry best practices, legal compliance, and downstream analysisSkilled in documenting complex campaign requirements for stakeholdersExperience with Quality Assurance, including defining test plans, reviewing platform configurations, and verifying data flows and campaign touchpointsBasic understanding of marketing databases, data management/cleansing, ETLs/APIs, and identity managementKnowledge of SQL, JavaScript, XML, and/or HTML a plus, with the ability to interpret code from Marketing Technology platformsCertifications in Adobe Campaign, Adobe Journey Optimizer, and/or Salesforce Marketing Cloud a plusA fast learner; proven success picking up new technologies/tools quickly and proficiently Skilled at managing multiple priorities in a fast-paced environment; flexible and readily adaptable to changing circumstancesA keen attention to detail and accuracy; exceptional organizational, time management, and project management skills Self-driven; the ability to work independently, define a way forward, and solve problems with limited direction; proven capacity to drive results in an evolving environment Strong communicator with all levels of leadership, management, and staff to achieve desired outcomes and build strong alliances and relationships Excellent verbal and written communication skillsDigitally-savvy and well-informed on digital innovations, trends, and technologiesBachelor’s degree in marketing, advertising, business, technology, or equivalent work experienceWe invite you to stay connected with us by subscribing to our monthly job openings alert here.Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.Bounteous x Accolite is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous x Accolite. Bounteous x Accolite does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous x Accolite community.Bounteous x Accolite is willing to sponsor eligible candidates for employment visas.#BI-Remote#LI-Remote