Senior Paid Search Manager

Company DescriptionAchieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.Job DescriptionThe Senior Paid Search Manager will help drive our mission forward and impact the lives of everyday people, helping them go from surviving to thriving with innovative digital personal finance solutions. Our Marketing team is looking for someone ready to break the norm of the financial industry and help us build an innovative brand. As we continue to grow and serve our members, you’ll get to be a part of a collaborative team developing strategic content across all platforms. If you’re looking for a career that champions your creativity, supports your growth, and advocates for you to get better every day, then Achieve is where you belong!QualificationsWhat you’ll do: Lead and execute paid search campaigns, focusing on Google Ads and Microsoft Ads, including keyword research, ad creation, bidding strategies, and effective budget allocation.Lead a team in Paid Search strategy and execution. Craft and execute data-driven paid search strategies that align with overall business goals, with a focus on driving profitable user acquisition and sustainable growth.Continuously optimize campaigns through A/B testing, refining ad copy, and enhancing landing page performance to maximize campaign effectiveness.Analyze performance metrics to identify key trends and areas for improvement. Generate actionable insights to guide strategy refinement and reporting.Manage and forecast paid search budgets, ensuring resource allocation achieves optimal ROI and aligns with financial goals.Partner with cross-functional teams—creative, data analytics, and brand to ensure cohesive, integrated campaign execution.Ensure all paid search activities adhere to industry regulations, platform policies, and best practices.Stay informed on industry trends, platform updates, and emerging technologies, leveraging this knowledge to keep strategies forward-thinking and competitive. QualificationsWhat you’ll bring:4+ years of proven experience managing user acquisition and growth campaigns Proven experience running marketing strategy, campaign execution and operations (including experience with bid models, audience segmentation targeting, etc.)Passionate about developing others to be their bestYou understand the value of a compelling story and can drive best practices across keywords, ads and landing pages that drive engagement and conversionsYou are data-driven and are hands-on with analysis on channel performance, identifying optimization opportunities and using data to inform business decisions. Proficient with tools - advanced Excel, Google Analytics, Tableau, etc.Executional comfort on ad-tech areas such as link tracking, conversion pixels/tags, measurement and attributionYou are highly strategic and can own a systemic process to optimize the entire funnel, ranging from creative to product experienceExperience in the financial services industry is a plus Additional InformationAchieve well-being with:Hybrid and remote work opportunities401 (k) with employer matchMedical, dental, and vision with HSA and FSA optionsCompetitive vacation and sick time off, as well as dedicated volunteer daysAccess to wellness support through Employee Assistance Program, Talkspace, and fitness discountsUp to $5,250 paid back to you on eligible education expensesPet care discounts for your furry family membersFinancial support in times of hardship with our Achieve Care FundA safe place to connect and a commitment to diversity and inclusion through our six employee resource groups Salary Range: $125,000 to $175,000 annually + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors. Join Achieve, change the futureAt Achieve, we’re changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you’ll get to be a part of their journey to a better financial future. We’re proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job—it’s a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first. Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve’s Talent Acquisition leader.