SEO Specialist

Company DescriptionAre you ready to be a big part of something big?At carsales, we're all about making buying and selling a great experience. For 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow.When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership.Not something you’d expect from one of the country’s biggest tech companies, is it?And one of the best parts? We give you the autonomy to choose the working location that best suits your lifestyle – Office, Hybrid or Anywhere.What’s on offer:A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world. We’re a certified Great Place to Work, Family Friendly Workplace and WGEA Employer of Choice. The support of a highly engaged, high-performing team including a leadership team you’ll actually have face time with. 22 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender transition leave.Job DescriptionWhat you will be doingAs a SEO Specialist, you will be instrumental in building and implementing our SEO strategies aimed at elevating and growing our online visibility. This role requires strong collaboration with cross-functional teams, including product management, technology, marketing and editorial.If you are a top-tier SEO expert that excels and thrives on delivering outstanding results and identifying growth opportunities, and are proactive, has a growth mindset, and succeed in a high-performing environment, this role offers an exciting opportunity for you.Identify, develop and implement SEO strategies and tacticsRegularly conduct in-depth website audits to identify and recommend actionable SEO opportunities, be it technical or contentProvide regular data-driven, insight-rich SEO performance reports, inclusive of optimisation and growth opportunitiesDeliver and collaborate on all aspects of SEO, across both technical and content strategies and tactics, such as on-page optimisations (user experience, content, design), site speed / core web vitals, keyword research, content optimisations, link building, site / page authority, indexation tactics, data /schema structureActively collaborate with cross-functional teams – technology, product, data, marketing, content – to strategise, develop and implement SEO best practices, ultimately designed to achieve business objectivesWork in collaboration with the content team to build out and implement an SEO strategy across YouTube, auditing the current set up, and constantly improving and evolving our YouTube SEO to ensure it adheres to best practiceWork in collaboration with the App Strategist to optimise our searchability of our apps within the relevant app stores – apple and googleStay across, and share among stakeholders the latest SEO trends, industry developments, algorithm changes, and adapt strategies where applicable.QualificationsWhat we’re looking forDemonstrated inclusive and interpersonal attributes that connect you to our behaviours (we change the game, we own it, we step in, we are curious, we don’t take ourselves too seriously). Proven record of delivering end-to-end SEO projects that have been focused on driving direct business impactProven analytical and problem solving skills, with the ability to overlay commercial acumen and articulate SEO strategies to varying stakeholders with varying SEO knowledgeAdvanced SEO technical capabilities – technical SEO is your bread and butter. Including, but not limited to: HTML, CSS, JavaScript, website architecture, crawling, indexing, site speed optimisationsHighly proficient with extensive experience in large scale analytical and SEO tools such as, but not limited to: GA4, Ahrefs, Search Console, BrightEdge, Botify and SimilarwebA highly collaborative, problem solver who can see the big picture and think strategically with experience in managing and growing an SEO teamAdditional InformationA few other things we want to let you know about... carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders and backgrounds to apply. If you’re a candidate with a disability or you need some adjustments to be at your best, let us know how we can provide you with additional support. We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask. We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant. Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis.So come and join our team - because every role is a big role in our plans to go big.