Sr. Director, Creative Strategy, Growth Marketing
2024-11-25
USA
Himshers
Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.
Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.About the Role:
At Hims & Hers, creative is a foundational optimization lever that is utilized across paid media campaigns. We have found that through rigorous and iterative testing, we are able to unpack what creative components, characteristics, and copy incite action and drive core business metrics. With an uncompromising approach to our brand identity, this balance of creative authenticity with innovative and iterative experimentation leads to a better and more informed customer experience as well as improved campaign performance.
Within the Growth Marketing team, we are looking for an experienced creative strategist to oversee and evolve our creative strategy across performance campaigns. You will develop best-in-class ads, manage evergreen experimentation, be accountable for improvements in conversion rate and revenue generation, provide a strong and consistent feedback loop with both internal and external XFNs, and ultimately drive stronger results for the business as we look to continue to scale our growth marketing efforts in both volume and efficiency. As the DRI within the organization, you will be design-oriented, data-driven, and relentless in prioritization to maximize performance effectiveness. The initial core focus will be on Paid Social channels where we have a high concentration of media investment (Meta, TikTok, Snap, Twitter, Reddit, etc.) with a goal of expanding across our portfolio of marketing channels.
Alongside key cross-functional partners (Product Marketing, Creative, Integrated Marketing, Legal, and Marketing Analytics), you will be an influential leader in how campaigns come to life and how they contribute to business goals.
You Will:
Own creative strategy, employing a customer-first perspective while accounting for brand guidelines, legal/compliance requirements, campaign needs, category and product-level nuance, and performance effectiveness
Define clear KPIs, objectives, and measurement plans to set expectations on improvements in conversion rate, run rate, and cost per acquisition
In partnership with key stakeholders, design quarterly experimentation roadmaps by campaign objective for consistent learnings and ongoing efficiencies
Share out key learnings on a biweekly basis with stakeholders
Own and foster the relationships with creative agency partners, managing the briefing processes, ideation, and feedback loop as well as holding them accountable for performance, quality, and adherence to brand guidelines and compliance requirements
Partner with the internal creative team on production needs, timelines, budgets, and shot lists
Balance creative and strategic best practices for highly engaging and effective output
Build tailored messaging frameworks that are aligned with Product Marketing strategies, including ideal customer profiles, product-market fit, value propositions, and additional research
Partner with the media buying team to align ad journeys with channel strategies while incorporating best practices and historical learnings
Connect with Integrated Marketing and Product Marketing creative teams for creative synergy across surfaces to ensure clear and cohesive branding and messaging in-market
You Have:
Bachelor's degree
12+ years of experience in a marketing function, with 3+ years of experience in a creative strategy or performance marketing capacity
Deep understanding of creative A/B testing
Experience with a variety of paid social channels, particularly Meta
Proven track record of driving measurable conversion or revenue results
Experience working directly with creative team members across both internal and external agency teams
Analytical mindset and ability to identify data-informed insights
Preferred Qualifications:
Strong interpersonal and communication skills
Excellent project management skills with attention to detail and organization
Flexible mindset; comfort operating in a fluid environment
Direct communication style
Our Benefits (there are more but here are some highlights):
Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
Employee discounts on hims & hers & Apostrophe online products
401k benefits with employer matching contribution
Offsite team retreats
#LI-Remote
Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.The actual amount will take into account a range of factors that are considered in making compensation decisions, including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors.An estimate of the current salary range is$230,000—$265,000 USDWe are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.
Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.
For our California-based applicants – Please see our California Employment Candidate Privacy Policy to learn more about how we collect, use, retain, and disclose Personal Information.
Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.About the Role:
At Hims & Hers, creative is a foundational optimization lever that is utilized across paid media campaigns. We have found that through rigorous and iterative testing, we are able to unpack what creative components, characteristics, and copy incite action and drive core business metrics. With an uncompromising approach to our brand identity, this balance of creative authenticity with innovative and iterative experimentation leads to a better and more informed customer experience as well as improved campaign performance.
Within the Growth Marketing team, we are looking for an experienced creative strategist to oversee and evolve our creative strategy across performance campaigns. You will develop best-in-class ads, manage evergreen experimentation, be accountable for improvements in conversion rate and revenue generation, provide a strong and consistent feedback loop with both internal and external XFNs, and ultimately drive stronger results for the business as we look to continue to scale our growth marketing efforts in both volume and efficiency. As the DRI within the organization, you will be design-oriented, data-driven, and relentless in prioritization to maximize performance effectiveness. The initial core focus will be on Paid Social channels where we have a high concentration of media investment (Meta, TikTok, Snap, Twitter, Reddit, etc.) with a goal of expanding across our portfolio of marketing channels.
Alongside key cross-functional partners (Product Marketing, Creative, Integrated Marketing, Legal, and Marketing Analytics), you will be an influential leader in how campaigns come to life and how they contribute to business goals.
You Will:
Own creative strategy, employing a customer-first perspective while accounting for brand guidelines, legal/compliance requirements, campaign needs, category and product-level nuance, and performance effectiveness
Define clear KPIs, objectives, and measurement plans to set expectations on improvements in conversion rate, run rate, and cost per acquisition
In partnership with key stakeholders, design quarterly experimentation roadmaps by campaign objective for consistent learnings and ongoing efficiencies
Share out key learnings on a biweekly basis with stakeholders
Own and foster the relationships with creative agency partners, managing the briefing processes, ideation, and feedback loop as well as holding them accountable for performance, quality, and adherence to brand guidelines and compliance requirements
Partner with the internal creative team on production needs, timelines, budgets, and shot lists
Balance creative and strategic best practices for highly engaging and effective output
Build tailored messaging frameworks that are aligned with Product Marketing strategies, including ideal customer profiles, product-market fit, value propositions, and additional research
Partner with the media buying team to align ad journeys with channel strategies while incorporating best practices and historical learnings
Connect with Integrated Marketing and Product Marketing creative teams for creative synergy across surfaces to ensure clear and cohesive branding and messaging in-market
You Have:
Bachelor's degree
12+ years of experience in a marketing function, with 3+ years of experience in a creative strategy or performance marketing capacity
Deep understanding of creative A/B testing
Experience with a variety of paid social channels, particularly Meta
Proven track record of driving measurable conversion or revenue results
Experience working directly with creative team members across both internal and external agency teams
Analytical mindset and ability to identify data-informed insights
Preferred Qualifications:
Strong interpersonal and communication skills
Excellent project management skills with attention to detail and organization
Flexible mindset; comfort operating in a fluid environment
Direct communication style
Our Benefits (there are more but here are some highlights):
Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
Employee discounts on hims & hers & Apostrophe online products
401k benefits with employer matching contribution
Offsite team retreats
#LI-Remote
Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.The actual amount will take into account a range of factors that are considered in making compensation decisions, including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors.An estimate of the current salary range is$230,000—$265,000 USDWe are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.
Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.
For our California-based applicants – Please see our California Employment Candidate Privacy Policy to learn more about how we collect, use, retain, and disclose Personal Information.